Shower Gel Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025

Shower Gel Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025

  • Transparency Market Research
  • Ongoing
  • Retail

Report Description

Shower gel also known as shower cream is a liquid product used to clean the body. In the world of skin care where sweat, dirt, and oil are the biggest concerns, shower gel is becoming a fast and convenient option for a quick clean feel. It is different from traditional bar soaps which are formed by a process of saponification of liquid fats such as vegetable oils or animal fats by alkali usually sodium hydroxide. Shower gels on the other hand generally contain a foaming ingredient, water, and betaine, the chemical component that helps to stick all other ingredients together. A shower gel has a strong scent and smells like a perfume. Shower gels are becoming a better alternative to traditional bar soaps. These gels are very easy to use if stored in the place specified. Shower gel is used with a bath sponge/scrubber and is very easy to use. Shower gels are being used by almost every age group including kids and infants.

The main drivers for growth of shower gels include growing availability of shower gels in malls and supermarkets and their ease of use compared to traditional bar soaps. Consumers are finding that traditional soaps make the skin dry by stripping out the moisture, due to presence of sodium hydroxide. This has led to growth in demand for shower gels as they hydrate the skin due to presence of various oils and moisturizers. Also, some consumers maintain that traditional bar soaps harbor bacteria on its surface, especially when another person uses the same bar. However, there is no such issue related to shower gels. Furthermore, manufacturers have opportunities for expansion permitting them to charge higher prices and thus increase their overall revenue in case of liquid shower gels. With growing awareness, consumers are spending huge amounts of money on health and skin care, especially urban consumers where the adoption of shower gel is much higher. This is expected to boost the global shower gel market during the forecast period.

Shower gels are different from body wash especially in terms of texture. While body wash is more like liquefied soaps in texture, shower gels have a gel like evenness. Both shower gel and body wash come with different fragrances and colors. Shower gels usually have a greater percentage of scent than body washes. The main components of shower gels are surfactant (for emulsification), humectant (prevent the problem of degrease, removes skin moisture and gloss), active substance (to prevent skin dryness) and preservatives, flavors and coloring agents (to increase overall quality of the product).The global shower gel market can be categorized on the basis of type, application, and region. In the global shower gel market, the type segment can further be classified into surfactant type, soap type and others. On the basis of application segment, the market can again be categorized into kids, women, and men. On the basis of geography, the global shower gel market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

Major players in the global shower gel market are Procter & Gamble (P&G), Unilever, Johnson & Johnson, Beiersdorf AG, Colgate Palmolive Company, Kiehl's, L'Oréal S.A., Shiseido, KAO, SANA, Godrej Consumer Products, L'Occitane, Indian Tobacco Company Limited, Natura Cosméticos SA, Chanel, BVLGARI, Reckitt Benckiser Group PLC, and Alticor among others. These companies are investing considerably in their R&D so as to introduce a wide product range in terms of fragrance and texture to woo consumers of different ages and gender.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market 

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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