866-997-4948(US-Canada Toll Free)

Short and City Breaks - UK - July 2016

Published By :

Mintel

Published Date : Aug 2016

Category :

Lifestyle

No. of Pages : N/A

There was strong growth in the short breaks market in 2015 and the first half of 2016, especially in the overseas segment. However, following the Brexit result, further rapid growth is in doubt. Despite uncertainty, there is still an opportunity to promote domestic trips, as well as promoting cheaper European destinations for consumers wishing to escape the news of economic doom and gloom.

Table of Content

Overview

What you need to know
Scope of the Report

Executive Summary

The market
Total short break volume trends upwards in 2015 and 2016
Figure 1: Total short break market volume forecast, 2011-21^
Domestic short breaks bounce back
Figure 2: Domestic short break market volume forecast, 2011-21^
Overseas short breaks grow but face uncertainty
Figure 3: Overseas short break market volume forecast, 2011-21^
The consumer
Nearly a third of consumers have taken a short break overseas
Figure 4: Short break destinations visited in the past 12 months, May 2016
City breaks dominate the short break market
Figure 5: Types of short break taken in the past 12 months, May 2016
Solo travel for singles in the winter months
Figure 6: Attitudes towards short breaks, May 2016
What we think

Issues and Insights

Brexit result likely to curb outbound travel but opportunities still exist
The facts
The implications
Solo travel for singles in the winter months
The facts
The implications

The Market – What You Need to Know

The short break market grew in 2015
Domestic growth after two consecutive years of decline
Overseas short break market grew in 2015 but uncertainty lies ahead
How will leaving the EU affect travel?

Market Size and Forecast

Short breaks grew in 2015
Figure 7: Total short breaks (1-3 nights) taken by UK residents, by volume and value, 2011-21
Figure 8: Total short break market volume forecast, 2011-21^
Figure 9: Total short break market value forecast, 2011-21^
Domestic short breaks bounce back
Figure 10: Domestic short breaks taken by UK residents, 2011-21^
Figure 11: Domestic short break market volume forecast, 2011-21^
Figure 12: Domestic short break market value forecast, 2011-21^
Overseas short breaks continued to grow but now face uncertainty
Figure 13: Overseas short breaks taken by UK residents, 2011-21
Figure 14: Overseas short break market volume forecast, 2011-21^
Figure 15: Overseas short break market value forecast, 2011-21^

Segment Performance

Brexit makes Eastern European countries more attractive
Figure 16: Top 10 countries for short breaks, 2014 versus 2015
Opportunities for travel agents to offer staggered payment options
Figure 17: Overseas short breaks taken by UK residents, independent versus non-independent, 2011-15
Air travel increases its short break market share
Figure 18: Overseas short breaks taken by UK residents, by transport method, 2011-15
New routes planned for Eurostar after a poor start to 2016

Market Drivers

Uncertainty in the wake of Brexit
The value of the Pound plummets following Brexit result
Figure 19: Value of £1 GBP versus the euro and US Dollar, 18-27 June 2016
Weak Pound could make Eastern European destinations more attractive
Figure 20: Pound versus selected currencies, 18-27 June 2016
Figure 21: Post Office City Cost Barometer 2016
Growth in rail prices smallest since 2010
Figure 22: UK rail fares index, 2004-16
Figure 23: UK rail fares index, 2004-16
Weak Pound makes oil more expensive
Figure 24: Europe Brent Sort Price FOB (Dollars per barrel), 27 June 2013-27 June 2016
Decision delayed for expanding Heathrow

Launch Activity and Innovation

New start-up Overnight allows consumers to book spontaneously
Tripsuit can help travellers meet their short break needs
99trips; offering customisable packaged deals for short breaks
Hopper predicts fares and notifies travellers of price drops
Live chat messaging apps can help deliver attractive deals

The Consumer – What You Need to Know

Proportion of consumers taking short breaks abroad has grown over the last two years
Uncertainty ahead following the Brexit result
Rural short breaks tend to be more popular with those already living in rural areas
Half of consumers view short breaks as an ideal time for solo travel

Short Breaks Taken

Nearly a third have taken a short break overseas
France to receive a boost with Euro 2016
Figure 25: Short break destinations visited in the past 12 months, May 2016
One in five consumers are high-frequency short breakers
Figure 26: Repertoire of countries visited for a short break, May 2016

Short Break Destination Interests

Half of consumers interested in a short break in Ireland
Figure 27: Short break destination interests, May 2016
A return to staycations?
Strong interest in Germany but new Airbnb rules could dampen appeal
Potential boost for the Netherlands with a new Eurostar route
Potential to increase short ski breaks
Countries not interested in visiting for a short break
Figure 28: Countries not interested in visiting for a short break, May 2016

Reasons For Not Taking Short Breaks

One in three opt to go on a long break instead of a short break
Figure 29: Long breaks taken by those who haven't been on a short break in the last 12 months, May 2016
Reasons for not going on a short break
Figure 30: Reasons for not going on a short break, May 2016

Short Break Types

City breaks dominate the short break market
Figure 31: Types of short break taken in the past 12 months, May 2016
Destinations and holiday types
France has potential for short family breaks
South Eastern and Welsh residents keen on short beach breaks
Combining different types of holiday into one short break
Figure 32: Future interest in types of short breaks, May 2016

Booking Habits of Short Breakers

Devices used for booking
Smartphones and beacons could help boost short breaks
Figure 33: Device used to book most recent holiday, by length and destination of holidays taken in the last 12 months, April 2016

When Short Breaks are Booked

Booking lead times for short breaks are quick
Figure 34: Booking lead time, by length and destination of holidays taken in the last 12 months, April 2016
Midweek breaks for seniors can make their money go further
Figure 35: Day of the week short breaks are taken, May 2016
Figure 36: Length of last short break, May 2016

Attitudes towards Short Breaks

Short breaks in the low seasons to beat the winter blues
Solo travel for singles in the winter months
Promoting short breaks in the UK to mature women
Highlighting value offered by UK breaks
Figure 37: Attitudes towards short breaks, May 2016
Figure 38: Attitudes towards short breaks, May 2016

CHAID Analysis – Short and City Breaks

Methodology
Promoting solo short activity breaks to beat the winter blues
Figure 39: Target groups based on attitudes towards short breaks – CHAID – Tree output, May 2016
Figure 40: Target groups based on attitudes towards short breaks – CHAID – Table output, May 2016

Appendix – Data Sources, Abbreviations, and Supporting Information

Abbreviations
Definitions
Forecast methodology
Figure 41: Best- and worst-case forecast for total short break holiday volume, 2016-21
Figure 42: Best- and worst-case forecast for total short break holiday value, 2016-21
Figure 43: Best- and worst-case forecast for domestic short break holiday volume, 2016-21
Figure 44: Best- and worst-case forecast for domestic short break holiday value, 2016-21
Figure 45: Best- and worst-case forecast for overseas short break holiday volume, 2016-21
Figure 46: Best- and worst-case forecast for overseas short break holiday value, 2016-21

List of Table

NA

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title *
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *