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Shopping Trends - Brazil - November 2014

Published By :

Mintel

Published Date : Nov 2014

Category :

Lifestyle

No. of Pages : 113 Pages

Brazilians seek variety when shopping, and very few stick to one single shopping avenue. They are supported by a very vast network of stores, including more than 80,400 supermarkets/hypermarkets and 505 shopping centers. Online buyers also have extensive choice, with more than 21,000 certified online shops
Table of Content

Introduction

Definition
Abbreviations

Executive Summary

A nation goes shopping
Companies and innovation
The consumer
Figure 1: Online and offline purchases in the last 12 months, by product group, Brazil – July 2014
Figure 2: Factors influencing shopping experience – July 2014
What we think

Trend Application

Trend: FSTR HYPR
Trend: Prove it
Mintel Futures: Access Anything, Anywhere

Issues and Insights

Anything, anywhere, anytime
The facts
The implications
Opening a sea of opportunities
The facts
The implications

A Nation Goes Shopping

Key points
Shop till you drop
Generation shopping center
Figure 3: Share of Urban Population of total population in Brazil, by region, 1970-2010
Shopping into the future

Who’s Innovating

Key points
A window to the world
Delivery especially for you
Treasure hunt
I shop, therefore I recycle
Come fly with me

CHAID Analysis – Shopping Trends – November 2014

Methodology
A temple for the young and rich
Figure 4: Shopping Trends – CHAID – Tree output, August 2014
Figure 5: Shopping trends – CHAID – Table output, August 2014

The Consumer – Product Categories

Key points
Brazilians shop more often offline
Figure 6: Online and offline purchases in the last 12 months, by product group, Brazil – July 2014
Travel tickets and hotel stays are more commonly purchased online
Figure 7: Online and offline purchases in the last 12 months, by product category, Brazil – July 2014
Those 55+ shop in stores less often…
Figure 8: Offline purchases in the last 12 months, by product group and age group – July 2014
and also online
Figure 9: Online purchases in the last 12 months, by product group and age group – July 2014
The South-East drives online shopping
Figure 10: Online purchases in the last 12 months, by product group and region – July 2014
Consumers stick to few online product types
Figure 11: Number of purchase types in the last 12 months, online and offline – July 2014

The Consumer – Retail Avenues

Key points
Supermarkets/hypermarkets are most widely used
Figure 12: Offline retail avenues – July 2014
When size matters
Figure 13: Online retail avenues – July 2014
A shopping temple for the young
Figure 14: Purchases in the last 12 months, by age group – July 2014
The South goes out shopping
Figure 15: Online purchases in the last 12 months, by product group and region – July 2014

The Consumer – Shopping Experience

Key points
Spoiled for choice
Figure 16: Factors influencing shopping experience – July 2014
Brands drive consumers in the South and South-East
Figure 17: Factors influencing shopping experience, by region – July 2014
Rich and demanding
Figure 18: Factors influencing shopping experience, by socioeconomic group – July 2014

The Consumer – Purchase Criteria

Key points
Running ahead of the competition
Figure 19: Purchasing criteria, by product group – July 2014
When shopping gets physical
Figure 20: Sensorial purchasing criteria, by product group – July 2014
The essential and the superfluous
Figure 21: Product need as a purchasing criteria, by product group – July 2014

Appendix – Product Categories

Figure 22: Product categories, July 2014
Figure 23: Most popular product categories – Online, by demographics, July 2014
Figure 24: Next most popular product categories – Online, by demographics, July 2014
Figure 25: Other product categories – Online, by demographics, July 2014
Figure 26: Most popular product categories – Offline, by demographics, July 2014
Figure 27: Next most popular product categories – Offline, by demographics, July 2014
Figure 28: Other product categories – Offline, by demographics, July 2014
Online Repertoire
Figure 29: Repertoire of product categories, July 2014
Offline Repertoire
Figure 30: Repertoire of product categories, July 2014

Appendix – Retail Avenues

Figure 31: Retail avenues, July 2014
Figure 32: Most popular retail avenues, by demographics, July 2014
Figure 33: Next most popular retail avenues, by demographics, July 2014

Appendix – Shopping Experience

Figure 34: Shopping experience, July 2014
Figure 35: Most popular shopping experience, by demographics, July 2014
Figure 36: Next most popular shopping experience, by demographics, July 2014
Figure 37: Other shopping experience, by demographics, July 2014

Appendix – Purchasing Criteria – Digital Goods

Figure 38: Purchasing criteria – Digital goods, July 2014
Figure 39: Most popular purchasing criteria – Digital goods, by demographics, July 2014
Figure 40: Next most popular purchasing criteria – Digital goods, by demographics, July 2014

Appendix – Purchasing Criteria – Electronic Goods

Figure 41: Purchasing criteria – Electronic goods, July 2014
Figure 42: Most popular purchasing criteria – Electronic goods, by demographics, July 2014
Figure 43: Next most popular purchasing criteria – Electronic goods, by demographics, July 2014
Figure 44: Other purchasing criteria – Electronic goods, by demographics, July 2014

Appendix – Purchasing Criteria – Durable Goods

Figure 45: Purchasing criteria – Durable goods, July 2014
Figure 46: Most popular purchasing criteria – Durable goods, by demographics, July 2014
Figure 47: Next most popular purchasing criteria – Durable goods, by demographics, July 2014
Figure 48: Other purchasing criteria – Durable goods, by demographics, July 2014

Appendix – Purchasing Criteria – FMCG

Figure 49: Purchasing criteria – FMCG, July 2014
Figure 50: Most popular purchasing criteria – FMCG, by demographics, July 2014
Figure 51: Next most popular purchasing criteria – FMCG, by demographics, July 2014
Figure 52: Other purchasing criteria – FMCG, by demographics, July 2014

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