Sharing Economy in Consumer Goods-Thematic Research
- December 2020
- 27 pages
"Sharing Economy in Consumer Goods - Thematic Research" offers an overview of the impact and relevance of the sharing economy on the consumer goods industry.
The sharing economy has permeated consumer goods by maximizing convenience, promoting sustainability, and fostering a sense of community. Currently, the consumer goods industry is primarily advancing the sharing concept through peer-to-peer delivery services as well as food sharing platforms.
- The backlash against unsustainable consumption habits has manifested in a range of behavioral shifts, from criticism of single-use packaging, the rise of ugly produce, and the surge in second-hand clothing sales. The philosophical shift away from material possessions has undoubtedly also boosted the appeal of sharing platforms.
- Sharing platforms broaden choice and enhance the novelty factor; this is significant as the storytelling component of sharing experiences is an important motivator to keep returning to such platforms.
- The COVID-19 pandemic poses a threat to sharing platforms as consumers become increasingly attentive to product hygiene and the need to limit physical contact with others where possible.
Reasons to Buy
- This report analyzes the impact and drivers of the sharing economy through a distinctly consumer-focused lens. It explores how the sharing economy has shaped consumer purchases, and how manufacturers should respond.
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