866-997-4948(US-Canada Toll Free)

Seasonal Shopping - UK - August 2014

Published By :

Mintel

Published Date : Aug 2014

Category :

Lifestyle

No. of Pages : 211 Pages

For store-based retailers facing competition from online-only rivals, seasonal occasions provide opportunities to make their shops destinations. Seasonally-themed ranges, merchandising and in-store events can provide shoppers with reasons to visit their stores.
Table of Content

Introduction

Definitions
Financial definitions
VAT
Abbreviations

Executive Summary

Market sizes
Figure 1: Estimated retail sales of products bought especially for seasonal events (including VAT), 2013/14
What they buy, major spring and autumn occasions
Figure 2: The consumer: Percentage spending money on any goods or services for occasions in 2013/14, June 2014
Figure 3: The consumer: What they spent money on – Valentine’s Day 2014, June 2014
Figure 4: The consumer: What they spent money on – Mothers’ Day 2014, June 2014
Figure 5: The consumer: What they spent money on – Easter 2014, June 2014
Where they shop, from Valentine’s to New Year’s
Figure 6: The consumer: Proportion who purchased products for seasonal events in 2013/14, June 2014
Figure 7: The consumer: Types of retailers used, by occasion, as proportion of all respondents, June 2014
How much they spend, by occasion
Easter attitudes and behaviour
Figure 8: Easter - attitudes and behaviour – first statements, June 2014
Figure 9: Easter - attitudes and behaviour – further statements, June 2014
What they do on bank holidays
Figure 10: Activities on public holidays, June 2014
How the weather and sporting events impact on shopping
Figure 11: The consumer: Shopping and the weather, June 2014
Figure 12: The consumer: Shopping and major sporting events, June 2014
What we think

Issues and Insights

How can retailers boost spending on seasonal events?
The facts
The implications
Spending on retail versus leisure services
The facts
The implications
Cynicism doesn’t stop shoppers spending
The facts
The implications
In a multichannel world, calendar occasions can drive in-store interest
The facts
The implications

Trend Applications

Trend: Let’s Make a Deal
Trend: Life Hacking
Mintel futures: Old Gold

Market Sizes – Seasonal Events

Key points
Back-to-school, Mothers’ Day and Easter are biggest events
Figure 13: Estimated retail sales of products bought especially for seasonal events (including VAT), 2013/14
Retail sales data
Figure 14: Monthly retail sales (including VAT), January 2013-May 2014
Christmas gains worth 5% of annual retail sales
Easter in focus
Figure 15: Estimated retail sales of products bought especially for Easter (including VAT), 2014
Methodology

Retail Sales Across the Year

Key points
Final three months of the year take 29% of annual retail sales
Figure 16: Retail sales, distribution by month, 2013
Month by month
Figure 17: Retail sales (including VAT), by month, January 2013-May 2014
Figure 18: Retail sales (including VAT), by month, January 2012-May 2014
Retail sales by sector
Food retail
Figure 19: Food retailers: retail sales (including VAT), by month, January 2013-May 2014
Clothing and footwear specialists
Figure 20: Clothing and footwear specialists: retail sales (including VAT), by month, January 2013-May 2014
Household goods sectors
Figure 21: Household goods specialists: Retail sales (including VAT), by month, January 2013-May 2014
Figure 22: Household goods specialists: retail sales (including VAT), by month, January 2013-May 2014
DIY in detail
Figure 23: DIY and hardware specialists: retail sales (including VAT), by month, January 2012-May 2014

Online Retailing Across The Year

Key points
December the biggest month for online retailing
Figure 24: Online retail sales, distribution by month, 2013
Online retail sales 2013 and 2014
Figure 25: Online retail sales as percentage of all retail sales, monthly, January 2013-May 2014
Figure 26: Value of online retail sales and total retail sales (including VAT), monthly, January 2013-May 2014
Online retail sales by sector
Figure 27: Online retail sales as percentage of all retail sales, monthly, January 2013-May 2014
A two-year view
Figure 28: Online retail sales as percentage of all retail sales, monthly, January 2012-May 2014
Figure 29: Value of online retail sales and total retail sales (including VAT), monthly, January 2012-May 2014
Visitor numbers 2013 and 2014
Figure 30: Retail websites: unique visitor numbers, by month, by product category/retail sector, June 2013-May 2014
Figure 31: Retail websites: unique visitor numbers, by month, by product category/retail sector, January 2013-May 2014
A two-year view
Figure 32: Retail websites: Unique visitor numbers, by month, by product category, January 2012-May 2014

Advertising Spend Across the Year

Key points
November the biggest advertising month for retailers
Figure 33: Main media advertising spend by all retail, distribution by month, 2013
Christmas peak, spring boom and a summer lull
Figure 34: Main media advertising spend by all retail, by month, January-December 2013
Ad spend more volatile than retail sales
Figure 35: Main media advertising spend by all retail and all retail sales, by month January-December 2013
A two-year view
Figure 36: Main media advertising spend by all retail, by month, January 2012-June 2014

The Consumer – What They Spend on for Seasonal Events

Key points
What we asked
Easter and Mothers’ Day most popular for spending
Figure 37: The consumer: Percentage spending money on any goods or services for occasions, June 2014
Spring events – Valentine’s, Mothers’ Day, Easter
Figure 38: The consumer: What they spent money on – Valentine’s Day 2014, June 2014
Figure 39: The consumer: What they spent money on – Mothers’ Day 2014, June 2014
Figure 40: The consumer: What they spent money on – Easter 2014, June 2014
Autumn events – Halloween and bonfire night
Figure 41: The consumer: What they spent money on – Halloween 2013, June 2014
Figure 42: The consumer: What they spent money on – bonfire night 2013, June 2014
Demographics: Easter and Halloween
Easter in detail
Figure 43: The consumer: What they spent money on – Easter 2014, by average age/affluence, June 2014
Figure 44: The consumer: What they spent money on – Easter 2014, by presence of children, June 2014
Halloween in detail
Figure 45: The consumer: What they spent money on – Halloween 2013, by average age/affluence, June 2014
Figure 46: The consumer: What they spent money on – Halloween 2013, by age group, June 2014
Figure 47: The consumer: What they spent money on – Halloween 2013, by presence of children, June 2014
Figure 48: The consumer: What they spent money on – Halloween 2013, by location, June 2014
Online focus group

The Consumer – Retail Purchases and Where They Shop

Key points
What we asked
Occasion specialists gain at Valentine’s and Mothers’ Day
Figure 49: The consumer: Proportion who purchased products for seasonal events in 2013/14, June 2014
Figure 50: The consumer: Types of retailers used, by occasion, as a proportion of all respondents, June 2014
Parents more likely to be shoppers
Figure 51: The consumer: Proportion who purchased products for seasonal events in 2013/14, by presence of children, June 2014
By average age and affluence: Young opt for pureplays
Figure 52: The consumer: Types of retailers used – Easter, Mothers’ Day, Fathers’ Day and Valentine’s Day, by average age and affluence, June 2014
Figure 53: The consumer: Types of retailers used – back-to-school, bonfire night, Halloween and New Year’s, by average age and affluence, June 2014
Online focus group – back-to-school
Online focus group – Halloween
By age: Younger shoppers use online-only retailers
Figure 54: Types of retailers used, by occasion – Valentine’s Day, by age, June 2014
Figure 55: Types of retailers used, by occasion – Mothers’ Day, by age, June 2014
Figure 56: Types of retailers used, by occasion – Easter, by age, June 2014
Figure 57: Types of retailers used, by occasion – Fathers’ Day, by age, June 2014
Figure 58: Types of retailers used, by occasion – back-to-school, by age, June 2014
Figure 59: Types of retailers used, by occasion – Halloween, by age, June 2014
Figure 60: Types of retailers used, by occasion – bonfire night, by age, June 2014
Figure 61: Types of retailers used, by occasion – other religious festival, by age, June 2014
Figure 62: Types of retailers used, by occasion – New Year’s Eve, by age, June 2014
By what they spent on
Spring events
Figure 63: Products bought for occasion, by Types of retailers used for that occasion – Valentine’s Day, Mothers’ Day, Easter, June 2014
Autumn events
Figure 64: Products bought for occasion, by Types of retailers used for that occasion – Halloween and bonfire night, June 2014

The Consumer – How Much They Spend for Each Occasion

Key points
What we asked
Back-to-school sees the highest average spend
Figure 65: Average amount spent on retail purchases, by occasion, June 2014
Figure 66: Index of value, relative to Easter, by occasion
What they spend, by where they shop
Figure 67: Amount spent on retail purchases, by occasion, by types of retailers used, by occasion, June 2014
How much they spend, by what they buy
Figure 68: Amount spent on retail purchases, by occasion, by products bought for spring occasions, June 2014
Figure 69: Amount spent on retail purchases, by occasion, by products bought for spring occasions, June 2014 (continued)
Figure 70: Amount spent on retail purchases, by occasion, by products bought for autumn occasions, June 2014
Figure 71: Amount spent on retail purchases, by occasion, by products bought for autumn occasions, June 2014 (continued)

The Consumer – Easter Attitudes and Behaviour

Key points
What we asked
A degree of cynicism
Figure 72: Easter – attitudes and behaviour – first statements, June 2014
Figure 73: Easter – attitudes and behaviour – further statements, June 2014
Online focus group
By age: Younger shoppers are key to the Easter market
Figure 74: Easter – attitudes and behaviour – spending, June 2014
Figure 75: Easter – attitudes and behaviour – Easter eggs, June 2014
By how much they spend on Easter
Figure 76: Amount spent on retail purchases for Easter, by Easter attitudes and behaviour, June 2014
By where they shop for Easter products
Figure 77: Easter – attitudes and behaviour, by types of retailers used for Easter purchases, June 2014

The Consumer – What They Do on Bank Holidays

Key points
What we asked
Leisure more popular than retail on bank holidays
Figure 78: Activities on public holidays, June 2014
Age and affluence
Figure 79: Activities on public holidays, by average age/affluence, June 2014
By gender: Women tend to do more activities
Figure 80: Activities on public holidays, by gender, June 2014
By age: Young spend on leisure; old do DIY and gardening
Figure 81: Activities on public holidays, by age group, June 2014

The Consumer – How the Weather and Sporting Events Impact on Shopping

Key points
What we asked
The weather: Rain dampens demand for nearly eleven million shoppers
Figure 82: The consumer: Shopping and the weather, June 2014
Focus group findings
By gender: Women more likely to be influenced by the weather
Figure 83: The consumer: Shopping and the weather, by gender, June 2014
By location: Urban consumers more likely to be influenced by the weather
Figure 84: The consumer: Shopping and the weather, by location, June 2014
Major sports events: Six million shoppers go shopping to avoid sport on TV
Figure 85: The consumer: Shopping and major sporting events, June 2014
By gender: 16% of women go shopping to avoid sport on TV
Figure 86: The consumer: Shopping and major sporting events, by gender, June 2014
Figure 87: Morrisons ‘football survival kit’ competition, June 2014
By age: Younger consumers make an occasion of sports viewing
Figure 88: The consumer: Shopping and major sporting events, by age group, June 2014
Focus group findings

Appendix – Retail Sales and Online Retail Sales Across the Year

Figure 89: Retail sales (including VAT), monthly, January 2012-May 2014

Appendix – The Consumer – What They Spend On – Spring

Figure 90: Products bought for spring occasions, June 2014
Figure 91: Most popular products bought for spring occasions – Valentine’s day 2014, by demographics, June 2014
Figure 92: Next most popular products bought for spring occasions – Valentine’s day 2014, by demographics, June 2014
Figure 93: Most popular products bought for spring occasions – Mothers’ Day 2014, by demographics, June 2014
Figure 94: Next most popular products bought for spring occasions – Mothers’ Day 2014, by demographics, June 2014
Figure 95: Most popular products bought for spring occasions – Easter 2014, by demographics, June 2014
Figure 96: Next most popular products bought for spring occasions – Easter 2014, by demographics, June 2014
Figure 97: Amount spent on retail purchases, by occasion, by most popular products bought for spring occasions – Valentine’s day 2014, June 2014
Figure 98: Amount spent on retail purchases, by occasion, by next most popular products bought for spring occasions – Valentine’s day 2014, June 2014
Figure 99: Amount spent on retail purchases, by occasion, by most popular products bought for spring occasions – Mothers’ Day 2014, June 2014
Figure 100: Amount spent on retail purchases, by occasion, by next most popular products bought for spring occasions – Mothers’ Day 2014, June 2014
Figure 101: Amount spent on retail purchases, by occasion, by most popular products bought for spring occasions – Easter 2014, June 2014
Figure 102: Amount spent on retail purchases, by occasion, by next most popular products bought for spring occasions – Easter 2014, June 2014

Appendix – The Consumer – What They Spend On – Autumn

Figure 103: Products bought for autumn occasions, June 2014
Figure 104: Most popular products bought for autumn occasions – Halloween 2013, by demographics, June 2014
Figure 105: Next most popular products bought for autumn occasions – Halloween 2013, by demographics, June 2014
Figure 106: Most popular products bought for autumn occasions – bonfire night 2013, by demographics, June 2014
Figure 107: Next most popular products bought for autumn occasions – bonfire night 2013, by demographics, June 2014

Appendix – The Consumer – Retail Purchases and Where They Shop

Figure 108: Types of retailers used, by occasion, June 2014
Figure 109: Types of retailers used, by occasion – Valentine’s Day 2014, by demographics, June 2014
Figure 110: Types of retailers used, by occasion – Mothers’ Day 2014, by demographics, June 2014
Figure 111: Types of retailers used, by occasion – Easter 2014, by demographics, June 2014
Figure 112: Types of retailers used, by occasion – Fathers’ Day 2013, by demographics, June 2014
Figure 113: Types of retailers used, by occasion – Back-to-school 2013, by demographics, June 2014
Figure 114: Types of retailers used, by occasion – Halloween 2013, by demographics, June 2014
Figure 115: Types of retailers used, by occasion – bonfire night 2013, by demographics, June 2014
Figure 116: Types of retailers used, by occasion – Other religious holiday, by demographics, June 2014
Figure 117: Types of retailers used, by occasion – New Year’s 2013/14, by demographics, June 2014

Appendix – The Consumer – How Much They Spend

Figure 118: Amount spent on retail purchases, by occasion, June 2014
Figure 119: Most popular amount spent on retail purchases, by occasion, by demographics, June 2014
Figure 120: Next most popular amount spent on retail purchases, by occasion, by demographics, June 2014

Appendix – The Consumer – Easter – Attitudes and Behaviour

Figure 121: Easter – Attitudes and behaviour, June 2014
Figure 122: Amount spent on retail purchases, by most popular occasion, by Easter – Attitudes and behaviour, June 2014
Figure 123: Amount spent on retail purchases, by next most popular occasion, by Easter – Attitudes and behaviour, June 2014
Figure 124: Amount spent on retail purchases, by other occasion, by Easter – Attitudes and behaviour, June 2014
Figure 125: Most popular Easter – Attitudes and behaviour, by demographics, June 2014
Figure 126: Next most popular Easter – Attitudes and behaviour, by demographics, June 2014
Figure 127: Other Easter – Attitudes and behaviour, by demographics, June 2014

Appendix – The Consumer – What They Do on Bank Holidays

Figure 128: Activities on public holidays, June 2014
Figure 129: Most popular activities on public holidays, by demographics, June 2014
Figure 130: Next most popular activities on public holidays, by demographics, June 2014

Appendix – The Consumer – How the Weather and Sporting Events Impact on Shopping

Figure 131: Shopping and the weather, June 2014
Figure 132: Shopping and major sporting events, June 2014
Figure 133: Most popular shopping and the weather, by demographics, June 2014
Figure 134: Next most popular shopping and the weather, by demographics, June 2014
Figure 135: Shopping and major sporting events, by demographics, June 2014

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title *
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *