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Seasonal Shopping (Autumn/Winter) - UK - April 2015

Published By :

Mintel

Published Date : Apr 2015

Category :

Lifestyle

No. of Pages : 70 Pages

This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes.

Mintel research sources can include exclusive consumer data, brand/company research and insights from key trade members. This means that we provide you with the complete picture and robust information you need to make the decisions to drive your business forward.
Table of Content

Introduction

Definitions
Financial definitions
VAT
Abbreviations

Executive Summary

Market size
Figure 1: Estimated retail value of spending on Bonfire Night, Halloween and back-to-school, Autumn 2014
Innovation
Retail sales across the year
Figure 2: Retail sales (including VAT), by month, Aug 2013-Jan 2015
Online retailing across the year
Figure 3: Online retail sales, by month, 2014
The consumer
Halloween and Bonfire Night
Figure 4: Purchasers of products/on events for Halloween or Bonfire night, Autumn 2014
Back-to-school products purchased
Figure 5: Products bought for back-to-school, November 2014
Amount spent on back-to-school
Figure 6: Amount spent on back-to-school products, by age group, November 2014
Retailers used for back-to-school
Figure 7: Retailers used when purchasing back-to-school products, November 2014
Christmas and Black Friday
What we think

Issues and Insights

Is Halloween replacing Bonfire Night?
The facts
The implications
To what extent are these seasonal events the invention of the supermarkets?
The facts
The implications
Are all promotions a good idea?
The facts
The implications

Trend Application

Hungry Planet
Return to the Experts
Life Hacking

Market Size

Key points
Retail sales
Figure 8: Range of proportions of annual retail sales by month, 1996-2014
Impact of seasonal events
The Christmas build up
Food retailers
Halloween
Bonfire Night
Back-to-school
Figure 9: Seasonal events market size estimates, Autumn 2014

Retail Sales Across the Year

Key points
Last two months take 20% of annual sales
Figure 10: Retail sales (including VAT), by month, Aug 2013-Jan 2015
Retail sales by sector
Food retailers
Figure 11: Food retailers: Retail sales (including VAT), by month, Aug 2013-Jan 2015
Clothing and footwear specialists
Figure 12: Clothing and footwear specialists: Retail sales (including VAT), by month, Aug 2013-Jan 2015
Household goods specialists
Figure 13: Household goods specialists: Retail sales (including VAT), by month, Aug 2013-Jan 2015
Figure 14: Household goods specialists: Retail sales (including VAT), by month, Aug 2013-Jan 2015
Upcoming 2015 seasonal events

Online Retailing Across the Year

Key points
December remains the biggest month for online retailing
Figure 15: Online retail sales, by month, 2014
Autumn/Winter in focus
Figure 16: Online retail sales, by month, Aug-Dec 2014
Online sales as a percentage of all retail
Figure 17: Online retail sales as a percentage of all retail sales, by month, Aug 2013-Jan 2015
Online and all retail sales in value terms
Figure 18: Value of online retail sales and total retail sales (including VAT), by month, Aug 13-Jan 15
Online retail sales by sector
Figure 19: Online retail sales as a percentage of all retail sales, monthly, Aug 13-Jan-15
A two-year view
Figure 20: Value of online retail sales and total retail sales (including VAT), by month, Aug 13-Jan 15
Figure 21: Online retail sales as a percentage of all retail sales, by month, Aug 2013-Jan 2015
Online visitor numbers
Figure 22: Retail websites: unique visitor numbers, by month, by product/category, Aug 2013-Dec 2014
Autumn/Winter in focus
Figure 23: Retail websites: unique visitor numbers, by month, by product/category, Aug-Jan 2013/14
Figure 24: Retail websites: unique visitor numbers, by month, all retail, Aug-Dec 2013/14

Who’s Innovating?

Key points
Catering for back-to-school
Halloween activities
Christmas countdown event
Digital Christmas list app
Figure 25: Argos Christmas list app
Christmas adverts
Figure 26: Marks & Spencer Christmas advert 2014
Black Friday investments
Beacon technology

Advertising Spend Across the Year

Key points
November sees the most advertising activity
Figure 27: Main media advertising spend by all retailers, by month, 2014
Figure 28: Main media advertising spend by all retailers, distribution by month, 2014
Advertising spend more volatile than retail sales
Figure 29: Main media advertising spend by all retail and all retail sales by month, 2014
Autumn/Winter in focus
Figure 30: Main media advertising spend by all retailers, Aug-Dec 2013-14
Figure 31: Selected leading retailers’ advertising spend on back-to-school products, 2013-14
Figure 32: Selected leading retailers’ advertising spend on Halloween products, 2013-14
Figure 33: Selected leading retailers’ advertising spend on fireworks around Bonfire Night, 2013-14
Two-year view
Figure 34: Main media advertising spend by all retailers, Aug 2012-Dec 2014

The Consumer – Halloween and Bonfire Night

Key points
What do people buy
Figure 35: Purchasers of products/on events for Halloween or Bonfire Night, Autumn 2014
Who buys what?
Figure 36: Proportions buying products for Halloween or Bonfire Night, by age, Autumn 2014
Halloween
Figure 37: Profile of product buyers for Halloween, October 2014
Bonfire Night
Figure 38: Profile of product buyers for Bonfire Night, November 2014
Repertoire analysis
Figure 39: Numbers of different types of products bought for Halloween and Bonfire night, Autumn 2014
Where people shopped
Halloween
Figure 40: Profile of buyers for Halloween, by where they bought, October 2014
Bonfire Night

The Consumer – Products Bought for Back-to-School

Key points
What we asked
School uniform and shoes are bought by two-thirds
Figure 41: Products bought for back-to-school, November 2014
More products bought for primary school-age children
Figure 42: Products bought for back-to-school, by age of child, November 2014

The Consumer – Amount Spent on Back-to-School Products

Key points
What we asked
Just under £90 spent on school uniform
Figure 43: Amount spent on back-to-school products, November 2014
Parents aged 35-44 spend the most
Figure 44: Amount spent on back-to-school products, by age group, November 2014
ABs spend the most on clothing
Figure 45: Amount spent on back-to-school products, by socio-economic group, November 2014
Those in urban locations spend slightly more
Figure 46: Amount spent on back-to-school products, by socio-economic group, November 2014

The Consumer – Retailers Used for Back-to-School

Key points
What we asked
Supermarkets favoured for back-to-school
Figure 47: Retailers used when purchasing back-to-school products, November 2014

The Consumer – Christmas and Black Friday

Key points
Christmas demand
Figure 48: UK retail sales growth, 2014
Black Friday
Christmas shopping behaviour

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