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Reynolds American - Company Profile

Published By :


Published Date : Nov 2014

Category :

Tobacco Products

No. of Pages : 39 Pages

Company Insight: Reynolds American is a new report by ERC that is the result of ERC's extensive market research covering Reynolds American's profile in the tobacco products market. It provides a detailed insight into the company's business activity and products. The report also includes company financials, corporate structure, business review, contact details, and its strengths, strategies and performance.

Key Findings
In July 2014 RAI announced that it was acquiring Lorillard Inc in a transaction valued at US$ 27.4 billion.

Reynolds American competes in both the premium and discount segments of the US market. Its leading brand is PallMall, a value brand, which ranks third in the US cigarette market with a 9% volume share in 2013, whilst in fourth position is its premium brand, Camel with around an 8.8% share.

In July 2014 RAI and Lorillard announced an agreement that RAI is to acquire Lorillard in a cash and share transaction currently valued at US$ 68.88 per Lorillard share or US$ 27.4 billion.

The Reynolds American report is a qualitative report providing extensive and highly detailed company related facts and figures and its position in the Cigarette market.

This report is the result of ERC's extensive market research covering Reynolds American's profile in the tobacco products market. The report provides data based upon a unique combination of industry research, fieldwork, Company profiling and our in-house expertise in order to offer detailed insight into the company's business activity and products.

This report is aimed at companies operating in the Tobacco industry and for new companies considering entry into Tobacco industry.

This report provides detailed analysis of The Reynolds American company's Financials, Corporate Structure, Business Review, Strategies and its Strength.

This report also provides Cigarette Business review along with other information relating to the ownership, organization structure and contact details.

Tobacco companies require a detailed understanding of companies operating in Tobacco Industry in order to align their sales and marketing efforts with the latest trends in the market. This report provides detailed analysis of company's business activity and products.

As consumers product demand evolves, tobacco companies also change their strategy and positioning to tap the new opportunities. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future.

The differing growth rates registered by various companies operating in the same space drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers.

The report provides the latest activities on competitive landscape in the Tobacco industry, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future.
Table of Contents
Key Company Facts
Reynolds American Inc
Lorillard Inc
Corporate Structure
Reynolds American/Lorillard
Reynolds American
Manufacturing Facilities
Principal Subsidiaries
Reynolds American Inc: List of Subsidiaries, 2014
Financial Highlights
Reynolds American/Lorillard
Reynolds American
Reynolds American: Consolidated Income Statement, 2004-2013
Reynolds American: Consolidated Balance Sheet, 2004-2013
Lorillard/Carolina Group: Financial Highlights, 2000-2013
Lorillard: Financial Performance by Segment, 2011-2013
Lorillard: Consolidated Balance Sheet, 2006-2013
MSA & Litigation Issues
MSA - Reynolds American
Reynolds American: Settlement Payments, 2004-2012
MSA - Lorillard
Lorillard: MSA Payments, 2003-2013
Litigation - Reynolds American
Reynolds American: Major Tobacco Cases Pending, 2013
Litigation - Lorillard
Lorillard: Major Tobacco Cases Pending, 2005-2014
Cigarette Business Review
Global Overview
RAI/Lorillard Combination, 2013/2014
Reynolds American
Reynolds American: Global Cigarette Sales & Share Development, 2004-2013
Lorillard: Global Cigarette Sales & Share Development, 2000-2013
RAI & Lorillard: US Cigarette Volumes by Category, 2005-2013
USA: Market Size, Company Share & Sales Volume, 2000-2013
USA: Leading Manufacturer Shares by Price Segment, 2000-2013
Market Shares of Leading Brand Families, 2000-2013
International Markets
Reynolds American
Santa F: Sales in Germany, 1998-2013
Lorillard: Sales to Puerto Rico & US Possessions, 2004-2013
Other Tobacco Business
Smokeless Tobacco
Reynolds American: US Smokeless Volumes, 2005-2013
Nicotine Replacement Products
Electronic Cigarettes
Smoking Tobacco & Cigars
Company Strengths, Strategies & Performance
RAI & Lorillard, Geographic Spread, 2014

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