Retail Omni-Channel Commerce Platform Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2026

Retail Omni-Channel Commerce Platform Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2026

  • Transparency Market Research
  • Ongoing
  • Semiconductors

Report Description


Omni-channel retailing refers to seamlessly integrating the customer experience throughout all channels on the web, mobile phone, and in store. This approach accounts for both, device and a platform that a customer can use to have interaction with the retailers. This knowledge can then be used to deliver a personalized shopping experience.

The world of commerce in business to consumer (B2C) and business to business (B2B) is drastically changing and is expected to continue changing in the years to come. Customers these days desire a consistent buying experience across all retail channels including online, offline, and even both.

With declining growth in traditional brick and mortar stores, retailers have started adding multiple sales channels including customer care centers and ecommerce. Omni-channel commerce allows customers to purchase across all channels and all the information about the buying process is available in real time in all the channels. In order to boost their revenues, retailers are now merging their online channel and stores channel to leverage their huge customer reach and the accessibility of online shopping. An example of omni-channel commerce platform is Tesco’s virtual grocery store in all South Korean subway stations. Shopping can be done by scanning QR codes on customers’ smartphones from digital display helves. After the web-based payment and transaction are completed, the products are delivered to the customer.

With the rapid proliferation of smartphones and rising internet penetration across the world, global sales through online platforms is on a robust growth trajectory. This has a direct impact on the growth of the global omni-channel commerce platform. These factors are anticipated to propel demand for omni-channel commerce platforms over the forecast period. With growing technological advancement and ease of availability of necessary resources, medium and small sized retailers are also anticipated to start investing in this software. However, high cost associated with installation of software and setting up of the omni-channel platform is a key factor hindering the growth of the market.

The global retail omni-channel commerce platform market can be segmented based on component, solution, deployment type, and region. On the basis of component, the market can be segmented into software and services. On the basis of services, the global market can further be categorized into professional services and managed services. In terms of solution, the market has been bifurcated into e-commerce, order management, and others. E-commerce, being one of the major channels in the omni-channel platform ecosystem, is witnessing substantial rise in adoption across both developed and developing countries. Based on deployment type, the market can be bifurcated into on premise and cloud-based solutions.

The global retail omni-channel commerce platform market is segmented on the basis of regions into North America, South America, Europe, Asia Pacific, and Middle East & Africa. North America is anticipated to contribute major share in the retail omni-channel commerce platform market during the forecast period. Adoption rate of omni-channel commerce platforms by retailers in North America is comparatively high compared to other regions. Asia Pacific is expected to be the fastest growing market for retail omni-channel commerce platforms. Rise in internet penetration along with growth of the online retail sector has been some of the important factors having a positive impact on the growth of this market. Rising demand for omni-channel platforms in emerging countries such as Japan, China, and India is driving market growth. Europe is also expected to show significant growth in the omni-channel commerce platform over the forecast period. Middle East & Africa and South America are also expected to contribute toward growth of the market with lucrative opportunities in the long run.

Some of the major players active in the development of retail omni-channel commerce platforms include NCR Corporation, Infor Global Solutions, Inc., IBM, Oracle Corporation, Magento, Inc., SAP AG, Aptos Technology Inc.,, Inc., Fujitsu Limited, Diebold Nixdorf, and Microsoft Corporation.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis. 

Have query on this report?

Make an Enquiry

Success Stories

Our Clients