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Restaurants of St. Petersburg and market of St. Petersburg restaurants - 2012

Published By :

INTESCO RESEARCH GROUP

Published Date : Jul 2012

Category :

Hotels & Restaurants

No. of Pages : 78 Pages


Subject of research:

RESTAURANTS MARKET

Goal of research :

EVALUATION AND DYNAMICS OF THE MARKET

Region of research:

SAINT PETERSBURG

Main blocks of research:

  • VOLUME OF SAINT PETERSBURG PUBLIC CATERING MARKET
  • RESTAURANTS IN THE STRUCTURE OF PUBLIC CATERING ENTERPRISES OF SAINT PETERSBURG
  • TRENDS ON THE MARKET OF RESTAURANTS OF SAINT PETERSBURG
  • FACTORS, INFLUENCING THE MARKET OF SAINT PETERSBURG RESTAURANTS
  • RATING OF SAINT PETERSBURG RESTAURANTS
  • SEGMENTATION OF RESTAURANT OF SAINT PETERSBURG

FORECAST 
OF THE MARKET OF SAINT PETERSBURG PUBLIC CATERING 

In 2011, the turnover of public catering market in Saint Petersburg amounted to **, billion rubles, or **,7 billion rubles more than in the previous year. In 2010 the turnover increased by 16% and was equal to 45,9 billion rubles. Fast-food had about 60% of total market turnover (about 30 billion rubles a year).

Market growth was limited by high prices and lack of suitable premises for opening of public catering enterprise and a large number of similar outlets.
The share of Saint Petersburg on all-Russian market of public catering did not change since 2006 to 2010 and was equal to about **%. 

In 2009 market share of Saint Petersburg in total volume decreased by 0,2 %, and in the following year increased by 0,4 %, exceeding the level of 2008 by 0,2 %.
Table of Content

RESEARCH METHODOLOGY

LIST OF SCHEDULES, DIAGRAMS, TABLES AND SCHEMES

1. SOCIAL AND DEMOGRAPHIC CHARACTERISTICS OF CONSUMERS OF SAINT PETERSBURG
1.1. Dynamics of population number
1.2. Social standards of living dynamics

2. SUBJECT OF RESEARCH
2.1. History of restaurant business
2.2. Types of public catering enterprises
2.3. Types of services provided by public catering enterprises
2.4. Classification of restaurants

3. VOLUME OF PUBLIC CATERING MARKET OF ST. PETERSBURG
3.1. Dynamics of market volume by years
3.2. Dynamics of market volume by months
3.3. Market structure by regions
3.4. Market structure by types of outlets

4. RESTAURANTS IN THE STRUCTURE OF PUBLIC CATERING ENTERPISES OF ST. PETERSBURG
4.1. Number of public catering enterprises of St. Petersburg
4.2. Seats at the enterprises of public catering
4.3. Share of restaurants among the public catering enterprises of St. Petersburg

5. TRENDS ON THE RESTAURANTS MARKET OF ST. PETERSBURG

6. FACTORS INFLUENCING RESTAURANTS MARKET OF ST. PETERSBURG

7. ANALYSIS OF COMPETITION ON RESTAURANTS MARKET
7.1. The largest restaurant operators of Russia
7.2. The largest companies of Russia by the number of outlets
7.2. Ratings of St. Petersburg restaurants by popularity
7.3. The most popular cuisines in restaurants of St. Petersburg
7.4. Marketing ploys, used by St. Petersburg restaurateurs

8. GEOGRAPHIC LOCATIONS OF ST. PETERSBURG RESTAURANTS AND THEIR WORKING REGIME
8.2. Working regime of St. Petersburg restaurants

9. PRICE SEGMENTATION OF ST. PETERSBURG RESTAURANTS

10. STRUCTURE OF ST. PETERSBURG RESTAURANTS BY SPECIAL MENU
10.2. Special menu in St. Petersburg restaurants
10.3. Distribution of St. Petersburg restaurants by types

11. SEGMENTATION OF ST. PETERSBURG RESTAURANTS BY AVAILABILITY OF ADDITIONAL ROOMS
11.1. Room for VIP-guests
VIP-hall
11.2. Rooms for smokers and nonsmokers
Tables for nonsmokers
Cigary room
11.3. Rooms for dancing
Dance-floor
Discotheque
11.4. Other rooms
Summer terrace 

12. SEGMENTATION OF ST. PETERSBURG RESTAURANTS BY RECEPTION OF CREDIT CARDS
12.1. Credit cards Visa
12.2. Credit cards Master/Eurocard
12.3. Credit cards American Express
12.4. Credit cards Diner Club
12.5. Credit cards Maestro
12.6. Credit cards Union

13. SERVICES PROVIDED TO CHILDREN IN ST. PETERSBURG RESTAURANTS
13.1. Availability of childrens room
13.2. Possibility of childrens parties organization
13.3. Availability of menu for children

14. OTHER ENTERTAINMENT IN ST. PETERSBURG RESTAURANTS
14.1. Sport entertainment
Billiard
Totalizator
14.2. Music entertainment
Live music
Karaike
14.3. Video entertainment
Satellite TV
Sport on a large screen
14.4. Other entertainment
Wi-Fi
Hookah
Show-programs
Striptease

15. VISITING OF RESTAURANTS BY RESIDENTS OF RUSSIA
Preferences by formats of outlets
Reasons for visiting and conditions for rise of restaurants visiting

16. FORECAST OF PUBLI CATERING MARKET DEVELOPMENT
ABOUT INTESCO RESEARCH GROUP

List of Table


1. The average monthly pay of a resident of Saint Petersburg in general and in caf and restaurants by years in 2002-2011, rubles
2. The average incomes of Saint Petersburg population in 2009 2011, rubles
3. The largest networks of public catering enterprises by number of outlets in RF for April 2012
4. The most popular restaurants of Saint Petersburg in May 2012

List of Chart


1. Dynamics of the number of residents of Saint Petersburg for 1 January of 2001-2012, mln people
2. Dynamics of the number of residents of Leningrad Region for 1 January of 2000-2011, mln people
3. Dynamics of the average monthly wage of a resident Saint Petersburg by years in 2002-2011ths rubles
4. Per capita income of the population of Saint Petersburg in 2009-2011, rubles
5. Share of expenses for public catering services in total volume of expenses for services, %
6. Dynamics of the turnover of the market of public catering of Saint Petersburg in 2006-2011, billion rubles
7. Dynamics of the turnover of the market of public catering of Saint Petersburg by months in 2010-Feb. 2012, million rubles
8. Dynamics of the number of public catering enterprises in Saint Petersburg in 2008-2011
9. Availability of seats at public catering enterprises of Saint Petersburg in 2008-2011 per 1 ths people
10. Actual availability of seats at public catering enterprises in 2011 per 1 ths people
11. Satisfaction of the population with seats availability at public catering enterprises in 2011 per 1 ths people
12. Rating of availability of seats at public catering enterprises of different types (share of affirmative responses about shortage of one or another types) in 2010-2011, %
13. Most frequently presented types of cuisines in restaurants of Saint Petersburg in May 2012
14. Number of restaurants of Saint Petersburg with a special menu in 2012
15. Representation of different types of restaurants in 2012, %
16. The most catered credit cards in restaurants of Saint Petersburg in 2012, %
17. Conditions of which residents of Russia would visit restaurants more often in 2011, %
18. The main reasons for visiting of restaurants by the resident of Russia in 2011 %
19. Dynamics of the turnover of public catering market of Saint Petersburg in 2010-2011 and forecast for 2012-2015, billion rubles

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