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Global Bluetooth Headphones Market Analysis and Forecast 2020-2026

Report ID:559Consumer Goods & Services240 pages

Bluetooth Headphones Market Statistics

The global Bluetooth headphones market is anticipated to witness an expansion at a CAGR of 19.2%, accounting for an estimated value of USD45.7bn in 2026 in comparison to USD16.0bn in 2020.

The Bluetooth headphones market is increasingly becoming popular due to impeccable technology and user-friendly features. Bluetooth headphone is not just in demand for these reasons but also in vogue.

Wireless Technologies to Drive the Bluetooth Headphones Market

Wireless technologies are advanced beyond our imaginations, the wireless revolution is ushering in more advancements with assured sound qualities and better battery performances. The good news is wireless technologies is expected to witness an upward trajectory, thus driving the global Bluetooth headphones market in the following years. A couple of excellent, class apart wireless Bluetooth headphones are Apple iPod Max and Sony WH- 1000XM4, but they are pricey.  What’s more in the store are- Air Pods Pro 2 and Sony WH- 1000XM, wireless ANC headphones, which will act as a catalyst for the growth of the global Bluetooth headphones market.

Further, doing away with the glitches of wires on headphones and speakers, Bluetooth technology continues to transform the way we consume forms of media and perceive the world. New audio streaming trends such as Bluetooth audio streaming is expected to thrive as leading Bluetooth technology.

Bluetooth Headphones Market Analysis

Trusted Devices to Boost the Sales

With the help of a battery and wireless Bluetooth, one can keep the phone unlocked using fitness bands or smartwatches. It also works with your wireless headphones; the only thing is smart pairing would require Bluetooth and better battery performance and the phone has to be in close proximity, they are not wired to work with wired Bluetooth. Therefore, trusted devices help you keep your phone unlocked when a Bluetooth powered gadget is vicinal. These factors might help boost the sales of wireless Bluetooth headphones during the forecast years.

However, pricey products may dampen the sales of Bluetooth headphones market over the forecast years.

Nonetheless, the growing adoption of slim and sleek smartphones is compelling the manufacturing companies to remove the headphone jack, resulting in fuelling the adoption of AirPods and wireless headphones.

Data Points Market Insights
Market Value 2020 US$ 16.0billion
Market Value 2027 US$ 5.7billion
Market Growth Rate 2020-2026 19.2%
Top Regional Market Asia Pacific
Key Players Sennheiser electronic, GmbH & Co. KG, Bose Corporation; SAMSUNG, Koninklijke Philips N.V. Panasonic Corporation, Plantronics, Inc., Audio-Technica
Segment- Product Outlook (in ears, over-ears, and on ears)
Distribution Outlook (online retail, multibrand retail, exclusive store)

Noise Cancellation to Stimulate in Ear Segment Growth

On the basis of product types, the global Bluetooth headphones market is segmented into in ears, over-ears, and on ears. However, the global Bluetooth Headphones market is expected to be led by in ear segment, owing to noise cancellation features. The quality of Bluetooth has come a long way over the past few years, the codecs used in Bluetooth have improved and have improved battery time giving you enough playback time the entire day. As a result, the in-ear segment of the product type is likely to grow significantly during the forecast period. Further, the integrated advanced biometric sensor in the headphones is anticipated to bolster the sales of in-ear headphones in the upcoming years.

Moreover, over-ear segment is expected to witness significant growth simultaneously, owing to ease of handling, good battery life, longer playback time, and noise cancellation features.

Based on distribution channels, the global Bluetooth headphones market is segmented into online retail and multi-branded retail. However, online retail is projected to observe a larger share under the distribution channel due to changing consumer behavior and growing adoption of online shopping right from the comfort of their place. The growth can also be attributed to digital payment gateways such as PayPal, square, stripe, wepay, Gpay, etc.

The Asia Pacific to Influence the Market

On the basis of regional impact, Asia Pacific is anticipated to hold a lion’s share in the global Bluetooth headphones market. The growth can be attributed to the growing consumer goods market such as smartphones, personal computers, laptops, etc. A headset is high on demand because it can be used even on the go anywhere, anytime. Increasing disposable income leading to the purchase of smart devices and demand for jack-less mobile phones are anticipated to bolster the growth opportunities in the region.

North America is projected to grow alongside the growing adoption of wireless Bluetooth headphones and it can also be accounted to the availability of advanced technologies and companies such as Apple.

Canada is expected to trend as an emerging market due to the rising demand for wireless Bluetooth headphones.

Competitive Landscape

In 2021, Bose Corporation introduced the SoundLink Flex, an all-new rugged and portable Bluetooth with excellent audio that can deliver clear and deep sound. The aim is to deliver a rich audio experience.

In April 2022, Samsung announces its collaboration with Virgin Media 02 expanding from lab testing to field trials of 4G and 5G in commercial networks. Both the partners intend to work together as the best supply chain in the area of network equipment.

In March 2022, Sony announced its collaboration with Niantic, Inc (Niantic), an augmented reality games provider. The idea of collaboration is to bring out auditory AR for headphones. The vision is to let consumers experience real-world sound using virtual sound through headphones.

The major players in the global Bluetooth headphones market are:

  • Panasonic Corporation
  • Plantronics, Inc.
  • Audio-Technica
  • Sennheiser electronic
  • GmbH & Co. KG
  • Bose Corporation;
  • SAMSUNG
  • Koninklijke Philips N.V.

Product Outlook (Revenue, USD Billion)

  • In Ear
  • On Ear
  • Over Ear

Distribution Channel Outlook (Revenue, USD Billion)

  • Multi-branded Store
  • Online Retail
  • Exclusive Store

Regional Outlook

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa (MEA)

Frequently Asked Questions

  • What is the growth rate of the Bluetooth headphones market?

The Bluetooth headphones market is expected to exhibit a growth rate of 19.2% between 2020 to 2026.

  • Which mode of sales and distribution will thrive during the forecast period?

The online mode of sales and distribution will hold a larger share in the market.

  • What are the challenges in the global Bluetooth headphones market in the coming years?

The high price is the major challenge in the global Bluetooth headphones market during the forecast period.

  • Which region will dominate the Bluetooth headphones market during the forecast period?

Asia Pacific region is likely to witness a humongous growth in the global Bluetooth headphones market in the following years.

Table Of Content

1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations

2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations

3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics

4. Global Bluetooth Headphones Market Analysis 2017-2021 and Forecast, 2022-2032
4.1. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis, 2017-2021
4.2. Current and Future Market Size Value (US$ Mn) & Volume (Units) Projections, 2022-2032
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis

5. Global Bluetooth Headphones Market Analysis 2017-2021 and Forecast 2022-2032, By Product Outlook
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Product Outlook, 2017-2021
5.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Product Outlook, 2022-2032
5.3.1. In Ear
5.3.2. On Ear
5.3.3. Over Ear
5.4. Y-o-Y Growth Trend Analysis By Product Outlook, 2017-2021
5.5. Absolute $ Opportunity Analysis By Product Outlook, 2022-2032

6. Global Bluetooth Headphones Market Analysis 2017-2021 and Forecast 2022-2032, By Distribution Channel Outlook
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Distribution Channel Outlook, 2017-2021
6.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Distribution Channel Outlook, 2022-2032
6.3.1. Multi-branded Store
6.3.2. Online Retail
6.3.3. Exclusive Store
6.4. Y-o-Y Growth Trend Analysis By Distribution Channel Outlook, 2017-2021
6.5. Absolute $ Opportunity Analysis By Distribution Channel Outlook, 2022-2032

7. Global Bluetooth Headphones Market Analysis 2017-2021 and Forecast 2022-2032, By Region
7.1. Introduction
7.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Region, 2017-2021
7.3. Current Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Region, 2022-2032
7.3.1. North America
7.3.2. Latin America
7.3.3. Europe
7.3.4. East Asia
7.3.5. South Asia
7.3.6. Oceania
7.3.7. MEA
7.4. Market Attractiveness Analysis By Region

8. North America Bluetooth Headphones Market Analysis 2017-2021 and Forecast 2022-2032, By Country
8.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
8.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
8.2.1. By Country
8.2.1.1. U.S.
8.2.1.2. Canada
8.2.2. By Product Outlook
8.2.3. By Distribution Channel Outlook
8.3. Market Attractiveness Analysis
8.3.1. By Country
8.3.2. By Product Outlook
8.3.3. By Distribution Channel Outlook
8.4. Key Takeaways

9. Latin America Bluetooth Headphones Market Analysis 2017-2021 and Forecast 2022-2032, By Country
9.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
9.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
9.2.1. By Country
9.2.1.1. Brazil
9.2.1.2. Mexico
9.2.1.3. Argentina
9.2.1.4. Chile
9.2.1.5. Peru
9.2.1.6. Rest of Latin America
9.2.2. By Product Outlook
9.2.3. By Distribution Channel Outlook
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Product Outlook
9.3.3. By Distribution Channel Outlook
9.4. Key Takeaways

10. Europe Bluetooth Headphones Market Analysis 2017-2021 and Forecast 2022-2032, By Country
10.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
10.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
10.2.1. By Country
10.2.1.1. Germany
10.2.1.2. Italy
10.2.1.3. France
10.2.1.4. U.K.
10.2.1.5. Spain
10.2.1.6. Russia
10.2.1.7. BENELUX
10.2.1.8. Rest of Europe
10.2.2. By Product Outlook
10.2.3. By Distribution Channel Outlook
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Product Outlook
10.3.3. By Distribution Channel Outlook
10.4. Key Takeaways

11. East Asia Bluetooth Headphones Market Analysis 2017-2021 and Forecast 2022-2032, By Country
11.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
11.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
11.2.1. By Country
11.2.1.1. China
11.2.1.2. Japan
11.2.1.3. South Korea
11.2.2. By Product Outlook
11.2.3. By Distribution Channel Outlook
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Product Outlook
11.3.3. By Distribution Channel Outlook
11.4. Key Takeaways

12. South Asia Bluetooth Headphones Market Analysis 2017-2021 and Forecast 2022-2032, By Country
12.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
12.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
12.2.1. By Country
12.2.1.1. India
12.2.1.2. Thailand
12.2.1.3. Malaysia
12.2.1.4. Indonesia
12.2.1.5. Rest of South Asia
12.2.2. By Product Outlook
12.2.3. By Distribution Channel Outlook
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Product Outlook
12.3.3. By Distribution Channel Outlook
12.4. Key Takeaways

13. Oceania Bluetooth Headphones Market Analysis 2017-2021 and Forecast 2022-2032, By Country
13.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
13.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
13.2.1. By Country
13.2.1.1. Australia
13.2.1.2. New Zealand
13.2.2. By Product Outlook
13.2.3. By Distribution Channel Outlook
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Product Outlook
13.3.3. By Distribution Channel Outlook
13.4. Key Takeaways

14. MEA Bluetooth Headphones Market Analysis 2017-2021 and Forecast 2022-2032, By Country
14.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
14.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
14.2.1. By Country
14.2.1.1. GCC
14.2.1.2. Rest of MEA
14.2.2. By Product Outlook
14.2.3. By Distribution Channel Outlook
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Product Outlook
14.3.3. By Distribution Channel Outlook
14.4. Key Takeaways

15. Key Countries Bluetooth Headphones Market Analysis
15.1. U.S.
15.1.1. Pricing Analysis
15.1.2. Market Share Analysis, 2021
15.1.2.1. By Product Outlook
15.1.2.2. By Distribution Channel Outlook
15.2. Canada
15.2.1. Pricing Analysis
15.2.2. Market Share Analysis, 2021
15.2.2.1. By Product Outlook
15.2.2.2. By Distribution Channel Outlook
15.3. Brazil
15.3.1. Pricing Analysis
15.3.2. Market Share Analysis, 2021
15.3.2.1. By Product Outlook
15.3.2.2. By Distribution Channel Outlook
15.4. Mexico
15.4.1. Pricing Analysis
15.4.2. Market Share Analysis, 2021
15.4.2.1. By Product Outlook
15.4.2.2. By Distribution Channel Outlook
15.5. Argentina
15.5.1. Pricing Analysis
15.5.2. Market Share Analysis, 2021
15.5.2.1. By Product Outlook
15.5.2.2. By Distribution Channel Outlook

16. Market Structure Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
16.3.1.  By Regional
16.3.2.  By Product Outlook
16.3.3.  By Distribution Channel Outlook

17. Competition Analysis
17.1. Competition Deep Dive
17.1.1. Panasonic Corporation
17.1.1.1. Overview
17.1.1.2. Product Portfolio
17.1.1.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
17.1.1.4. Sales Footprint
17.1.1.5. Strategy Overview
17.1.1.5.1. Marketing Strategy
17.1.1.5.2. Product Strategy
17.1.1.5.3. Channel Strategy
17.1.2. Plantronics, Inc.
17.1.2.1. Overview
17.1.2.2. Product Portfolio
17.1.2.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
17.1.2.4. Sales Footprint
17.1.2.5. Strategy Overview
17.1.2.5.1. Marketing Strategy
17.1.2.5.2. Product Strategy
17.1.2.5.3. Channel Strategy
17.1.3. Audio-Technica
17.1.3.1. Overview
17.1.3.2. Product Portfolio
17.1.3.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
17.1.3.4. Sales Footprint
17.1.3.5. Strategy Overview
17.1.3.5.1. Marketing Strategy
17.1.3.5.2. Product Strategy
17.1.3.5.3. Channel Strategy
17.1.4. Sennheiser electronic
17.1.4.1. Overview
17.1.4.2. Product Portfolio
17.1.4.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
17.1.4.4. Sales Footprint
17.1.4.5. Strategy Overview
17.1.4.5.1. Marketing Strategy
17.1.4.5.2. Product Strategy
17.1.4.5.3. Channel Strategy
17.1.5. GmbH & Co. KG
17.1.5.1. Overview
17.1.5.2. Product Portfolio
17.1.5.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
17.1.5.4. Sales Footprint
17.1.5.5. Strategy Overview
17.1.5.5.1. Marketing Strategy
17.1.5.5.2. Product Strategy
17.1.5.5.3. Channel Strategy
17.1.6. Bose Corporation;
17.1.6.1. Overview
17.1.6.2. Product Portfolio
17.1.6.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
17.1.6.4. Sales Footprint
17.1.6.5. Strategy Overview
17.1.6.5.1. Marketing Strategy
17.1.6.5.2. Product Strategy
17.1.6.5.3. Channel Strategy
17.1.7. SAMSUNG
17.1.7.1. Overview
17.1.7.2. Product Portfolio
17.1.7.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
17.1.7.4. Sales Footprint
17.1.7.5. Strategy Overview
17.1.7.5.1. Marketing Strategy
17.1.7.5.2. Product Strategy
17.1.7.5.3. Channel Strategy
17.1.8. Koninklijke Philips N.V.
17.1.8.1. Overview
17.1.8.2. Product Portfolio
17.1.8.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
17.1.8.4. Sales Footprint
17.1.8.5. Strategy Overview
17.1.8.5.1. Marketing Strategy
17.1.8.5.2. Product Strategy
17.1.8.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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