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Global Agriculture Equipment Market Analysis and Forecast 2017-2027

Report ID:612Industrial Automation256 pages

Agriculture Equipment Market Statistics

The demand for agriculture equipment has been growing over the years, thanks to new technologies and farming practices.

The global agriculture equipment market is projected to grow at a significant rate, registering a growth of CAGR 6.0% and estimated to reach the valuation of USD 166. 49bn by 2027.

Lately, there has been increased mechanization of farms taking place, which may drive the global agriculture equipment market in the future as well.

Easy Loans to Catapult the Market Expansion

In recent times, agriculture is gaining attention from organizations such as banks and government bodies and has announced various financing schemes for the welfare of the agriculture sector. In the US, the state governments provide various types of farm loans available, the agricultural equipment loans fall under operational loans while developing country India also is promoting mechanization in farming under financing schemes such as Kisan Credit Card, Tractor Loan, Harvest Loan, etc. In Europe, the European Agricultural Fund for Rural Development is a government financing body that aims to strengthen the EU’s agriculture under funding schemes.

Agriculture Equipment Market Share (%) By Region Type

Technologically Advanced Tools to Boost the Demand for Agriculture Equipment

Over the past few decades, the world has grown leaps and bounds in terms of technology in all sectors and so has the agricultural sector also.

The introduction of precision in technologies brings out revolutionary changes in the farming sector, resulting in higher productivity and better profitability. Drones have been a boon to agricultural equipment technologies and are highly efficient in crop management. These are light weighted unmanned vehicles that were earlier used for spraying in the agricultural lands and also used for capturing high-resolution images that can help in assessing the fertile areas for sowing, crop health, and weed management. Drones are increasingly being adopted by the framers which are anticipated to drive the global agriculture equipment market.

However, the high cost of this equipment and installation may dampen the growth of the agriculture equipment market during the forecast period.

Nonetheless, the growing adoption of Artificial Intelligence and the Internet of things in farm mechanization is anticipated to drive the global agriculture equipment market in the coming years.

Agriculture Equipment Market Market Scope

Data Points Market Insights
Market Value 2019 US$ 105 billion
Market Value 2027 US$ 166.49 billion
Market Growth Rate 2019-2027 6.0%
Top Regional Market North America
Key Players HORSCH Maschinen GmbH, ISEKI & Co., Ltd., J C Bamford Excavators Ltd, Quivogne CEE GmbH (Kiwon RUS LLC), Mahindra & Mahindra Ltd., MascarSpA, MaschioGaspardo S.p.A, MaterMacc S.p.A, Morris Equipment Ltd, SDF S.p.A., J C Bamford Excavators Ltd, Rostselmash, KRUKOWIAK, KUBOTA Corporation, KUHN SAS, LEMKEN GmbH & Co. KG AGCO Corporation, Bellota Agrisolutions, CLAAS KGaAmbH, CNH Industrial N.V., Deere & Company, Escorts Limited, FlieglAgro-Center GmbH, Agromaster, Amazone Inc., APV GmbH
Segment Product (Tractors, Harvesters, Planting Equipment)

Application (Land Development & Seed Bed Preparation, Weed Cultivation, Plant Protection, Sowing & Planting, Harvesting & Threshing, Post-harvest & Agro-processing)

Shortage of Manpower to Nudge Growth of Tractor Segment

Growing labour shortages of labour have led to hosting challenges for farmers such as harvest waste, infestation in crops, etc. To address this challenge, agronomists, scientists, and the government are promoting the use of agricultural equipment market such as tractors. Also, the rising population and constant need to cater to food demands would require the use of tractors in increasing the yield. Further, many factors such as precision in technologies, savings on labour cost, etc are anticipated to drive this segment in the global agriculture equipment market during the forecast period.

Furthermore, the growing adoption of autonomous equipment is projected to fuel the electric tractor segment under the product type of agriculture equipment market in the following years. The growth of electric tractors can also be attributed to benefits such as fuel efficiency, cost-effectiveness, and zero carbon emission.

Rising Demand for Higher Yield to Bolster Land Development and Seedbed Segment

On the basis of applications, the land development and seedbed segment are foretold to witness a market dominance, the growth of the segment can be attributed to the increasing adoption of technologically advanced farming tools and equipment for precision farming. Due to rising food demand, there is a growing need for higher yield in available farmlands with maximum output and minimum wastage. The equipment includes tractors, levellers, etc. Adoption of smart agriculture practices and the introduction of technologically driven equipment such as drones are projected to drive the segment in the forthcoming years.

Large Farmlands to Surge Demand in North America

On the basis of regional growth, North America is expected to hold a larger share in the global agriculture equipment market during the forecast period. The credit for the growth can be attributed to the availability of large farm areas and the growing demand for mechanization in the field.

Furthermore, the rising adoption of advanced equipment to get more output during the harvest period, and the integration of GPS with harvesting machinery is expected to drive the growth of the global agriculture equipment market in the next few years.

Simultaneously, Asia Pacific is also foretold to witness significant growth, owing to the increasing adoption of farm mechanization in countries such as India and China, rising demand for higher yield, government support through various schemes, etc.

The Middle East and Africa is foreseen as a growing market and the growth in the region can be accounted to a shortage of skilled labour, a growing population, and increasing importance being given to research and development to introduce technologically advanced farm equipment. Also, rising Chinese investment in Africa, making China the fourth most large investor is anticipated to boost the growth in the region.

Competitive Landscape

In March 2022, John Deere & Co. entered into a joint venture with SureFire Electronics, a leading company in the plant fertilizer and spraying mixing system.  The collaboration will provide technologically advanced fertilizers planter kits to consumers, and through this partnership, SureFire Electronics gets to diversify its range of products using Deree’s best technologies.

In March 2022, Fendt100’s Farm Machine wins the Audience Choice Award of the year, making it a global choice and the leader in the agriculture equipment market.

Butler AG Equipment announces the opening of their 20th store in Montana, in Sydney. The store will provide all agriculture equipment including the products of Fendt and Massey Fergusson.

Agriculture Equipment Market Segmentation

Product Outlook (Revenue, USD Million)

  • Tractors
  • Harvesters
  • Planting Equipment
  • Row Crop Planters
  • Grain Drills
  • Air Seeders
  • Others
  • Irrigation & Crop Processing Equipment
  • Spraying Equipment
  • Hay & Forage Equipment
  • Others

Application Outlook (Revenue, USD Million)

  • Land Development & Seed Bed Preparation
  • Weed Cultivation
  • Plant Protection
  • Sowing & Planting
  • Harvesting & Threshing
  • Post-harvest &Agro-processing

Regional Outlook

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa (MEA)

Key Players

  • AGCO Corporation
  • Bellota Agrisolutions
  • CLAAS KGaA mbH
  • CNH Industrial N.V.
  • Deere & Company
  • Escorts Limited
  • FlieglAgro-Center GmbH
  • Agromaster
  • Amazone Inc.
  • APV GmbH
  • HORSCH Maschinen GmbH
  • ISEKI & Co., Ltd.
  • J C Bamford Excavators Ltd
  • Quivogne CEE GmbH (Kiwon RUS LLC)
  • Mahindra & Mahindra Ltd.
  • MascarSpA
  • MaschioGaspardo S.p.A
  • MaterMacc S.p.A
  • Morris Equipment Ltd
  • SDF S.p.A.
  • J C Bamford Excavators Ltd
  • Rostselmash
  • KRAKOWIAK
  • KUBOTA Corporation
  • KUHN SAS
  • LEMKEN GmbH & Co. KG

Frequently Asked Questions

What are the primary factors that are expected to growth of the market during the forecast period?

Rising adoption of mechanization, precision in farm technologies, government support and schemes are some of the factors that may drive the global agriculture equipment market.

Which regional markets will boost the growth opportunities for market players in the coming years?

North America will boost hold a larger share in the market owing to growing farm mechanization and the availability of large farmlands.

What is the forecast period for the global agriculture equipment market in the coming years?

The forecast period for the global agriculture equipment market is between 2019 to 2027.

What would be the valuation of the global agriculture equipment market by the end of the forecast period?

The global agriculture equipment market is estimated to reach a valuation of USD 166. 49bn by 2027.

Table Of Content

1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations

2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations

3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics

4. Global Agriculture Equipment Market Analysis 2017-2021 and Forecast, 2022-2032
4.1. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis, 2017-2021
4.2. Current and Future Market Size Value (US$ Mn) & Volume (Units) Projections, 2022-2032
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis

5. Global Agriculture Equipment Market Analysis 2017-2021 and Forecast 2022-2032, By Product Outlook
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Product Outlook, 2017-2021
5.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Product Outlook, 2022-2032
5.3.1. Tractors
5.3.2. Harvesters
5.3.3. Planting Equipment
5.3.3.1. Row Crop Planters
5.3.3.2. Grain Drills
5.3.3.3. Air Seeders
5.3.3.4. Others
5.3.4. Irrigation & Crop Processing Equipment
5.3.5. Spraying Equipment
5.3.6. Hay & Forage Equipment
5.3.7. Others
5.4. Y-o-Y Growth Trend Analysis By Product Outlook, 2017-2021
5.5. Absolute $ Opportunity Analysis By Product Outlook, 2022-2032

6. Global Agriculture Equipment Market Analysis 2017-2021 and Forecast 2022-2032, By Application
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Application, 2017-2021
6.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Application, 2022-2032
6.3.1. Land Development & Seed Bed Preparation
6.3.2. Weed Cultivation
6.3.3. Plant Protection
6.3.4. Sowing & Planting
6.3.5. Harvesting & Threshing
6.3.6. Post-harvest & Agro-processing
6.4. Y-o-Y Growth Trend Analysis By Application, 2017-2021
6.5. Absolute $ Opportunity Analysis By Application, 2022-2032

7. Global Agriculture Equipment Market Analysis 2017-2021 and Forecast 2022-2032, By Region
7.1. Introduction
7.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Region, 2017-2021
7.3. Current Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Region, 2022-2032
7.3.1. North America
7.3.2. Latin America
7.3.3. Europe
7.3.4. East Asia
7.3.5. South Asia
7.3.6. Oceania
7.3.7. MEA
7.4. Market Attractiveness Analysis By Region

8. North America Agriculture Equipment Market Analysis 2017-2021 and Forecast 2022-2032, By Country
8.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
8.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
8.2.1. By Country
8.2.1.1. U.S.
8.2.1.2. Canada
8.2.2. By Product Outlook
8.2.3. By Application
8.3. Market Attractiveness Analysis
8.3.1. By Country
8.3.2. By Product Outlook
8.3.3. By Application
8.4. Key Takeaways

9. Latin America Agriculture Equipment Market Analysis 2017-2021 and Forecast 2022-2032, By Country
9.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
9.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
9.2.1. By Country
9.2.1.1. Brazil
9.2.1.2. Mexico
9.2.1.3. Argentina
9.2.1.4. Chile
9.2.1.5. Peru
9.2.1.6. Rest of Latin America
9.2.2. By Product Outlook
9.2.3. By Application
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Product Outlook
9.3.3. By Application
9.4. Key Takeaways

10. Europe Agriculture Equipment Market Analysis 2017-2021 and Forecast 2022-2032, By Country
10.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
10.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
10.2.1. By Country
10.2.1.1. Germany
10.2.1.2. Italy
10.2.1.3. France
10.2.1.4. U.K.
10.2.1.5. Spain
10.2.1.6. Russia
10.2.1.7. BENELUX
10.2.1.8. Rest of Europe
10.2.2. By Product Outlook
10.2.3. By Application
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Product Outlook
10.3.3. By Application
10.4. Key Takeaways

11. East Asia Agriculture Equipment Market Analysis 2017-2021 and Forecast 2022-2032, By Country
11.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
11.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
11.2.1. By Country
11.2.1.1. China
11.2.1.2. Japan
11.2.1.3. South Korea
11.2.2. By Product Outlook
11.2.3. By Application
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Product Outlook
11.3.3. By Application
11.4. Key Takeaways

12. South Asia Agriculture Equipment Market Analysis 2017-2021 and Forecast 2022-2032, By Country
12.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
12.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
12.2.1. By Country
12.2.1.1. India
12.2.1.2. Thailand
12.2.1.3. Malaysia
12.2.1.4. Indonesia
12.2.1.5. Rest of South Asia
12.2.2. By Product Outlook
12.2.3. By Application
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Product Outlook
12.3.3. By Application
12.4. Key Takeaways

13. Oceania Agriculture Equipment Market Analysis 2017-2021 and Forecast 2022-2032, By Country
13.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
13.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
13.2.1. By Country
13.2.1.1. Australia
13.2.1.2. New Zealand
13.2.2. By Product Outlook
13.2.3. By Application
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Product Outlook
13.3.3. By Application
13.4. Key Takeaways

14. MEA Agriculture Equipment Market Analysis 2017-2021 and Forecast 2022-2032, By Country
14.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
14.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
14.2.1. By Country
14.2.1.1. GCC
14.2.1.2. Rest of MEA
14.2.2. By Product Outlook
14.2.3. By Application
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Product Outlook
14.3.3. By Application
14.4. Key Takeaways

15. Key Countries Agriculture Equipment Market Analysis
15.1. U.S.
15.1.1. Pricing Analysis
15.1.2. Market Share Analysis, 2021
15.1.2.1. By Product Outlook
15.1.2.2. By Application
15.2. Canada
15.2.1. Pricing Analysis
15.2.2. Market Share Analysis, 2021
15.2.2.1. By Product Outlook
15.2.2.2. By Application
15.3. Brazil
15.3.1. Pricing Analysis
15.3.2. Market Share Analysis, 2021
15.3.2.1. By Product Outlook
15.3.2.2. By Application
15.4. Mexico
15.4.1. Pricing Analysis
15.4.2. Market Share Analysis, 2021
15.4.2.1. By Product Outlook
15.4.2.2. By Application
15.5. Argentina
15.5.1. Pricing Analysis
15.5.2. Market Share Analysis, 2021
15.5.2.1. By Product Outlook
15.5.2.2. By Application

16. Market Structure Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
16.3.1.  By Regional
16.3.2.  By Product Outlook
16.3.3.  By Application

17. Competition Analysis
17.1. Competition Deep Dive
17.1.1. AGCO Corporation
17.1.1.1. Overview
17.1.1.2. Product Portfolio
17.1.1.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
17.1.1.4. Sales Footprint
17.1.1.5. Strategy Overview
17.1.1.5.1. Marketing Strategy
17.1.1.5.2. Product Strategy
17.1.1.5.3. Channel Strategy
17.1.2. Bellota Agrisolutions
17.1.2.1. Overview
17.1.2.2. Product Portfolio
17.1.2.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
17.1.2.4. Sales Footprint
17.1.2.5. Strategy Overview
17.1.2.5.1. Marketing Strategy
17.1.2.5.2. Product Strategy
17.1.2.5.3. Channel Strategy
17.1.3. CLAAS KGaAmbH
17.1.3.1. Overview
17.1.3.2. Product Portfolio
17.1.3.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
17.1.3.4. Sales Footprint
17.1.3.5. Strategy Overview
17.1.3.5.1. Marketing Strategy
17.1.3.5.2. Product Strategy
17.1.3.5.3. Channel Strategy
17.1.4. CNH Industrial N.V.
17.1.4.1. Overview
17.1.4.2. Product Portfolio
17.1.4.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
17.1.4.4. Sales Footprint
17.1.4.5. Strategy Overview
17.1.4.5.1. Marketing Strategy
17.1.4.5.2. Product Strategy
17.1.4.5.3. Channel Strategy
17.1.5. Deere & Company
17.1.5.1. Overview
17.1.5.2. Product Portfolio
17.1.5.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
17.1.5.4. Sales Footprint
17.1.5.5. Strategy Overview
17.1.5.5.1. Marketing Strategy
17.1.5.5.2. Product Strategy
17.1.5.5.3. Channel Strategy
17.1.6. Escorts Limited
17.1.6.1. Overview
17.1.6.2. Product Portfolio
17.1.6.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
17.1.6.4. Sales Footprint
17.1.6.5. Strategy Overview
17.1.6.5.1. Marketing Strategy
17.1.6.5.2. Product Strategy
17.1.6.5.3. Channel Strategy
17.1.7. FlieglAgro-Center GmbH
17.1.7.1. Overview
17.1.7.2. Product Portfolio
17.1.7.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
17.1.7.4. Sales Footprint
17.1.7.5. Strategy Overview
17.1.7.5.1. Marketing Strategy
17.1.7.5.2. Product Strategy
17.1.7.5.3. Channel Strategy
17.1.8. Agromaster
17.1.8.1. Overview
17.1.8.2. Product Portfolio
17.1.8.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
17.1.8.4. Sales Footprint
17.1.8.5. Strategy Overview
17.1.8.5.1. Marketing Strategy
17.1.8.5.2. Product Strategy
17.1.8.5.3. Channel Strategy
17.1.9. Amazone Inc.
17.1.9.1. Overview
17.1.9.2. Product Portfolio
17.1.9.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
17.1.9.4. Sales Footprint
17.1.9.5. Strategy Overview
17.1.9.5.1. Marketing Strategy
17.1.9.5.2. Product Strategy
17.1.9.5.3. Channel Strategy
17.1.10. APV GmbH
17.1.10.1. Overview
17.1.10.2. Product Portfolio
17.1.10.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
17.1.10.4. Sales Footprint
17.1.10.5. Strategy Overview
17.1.10.5.1. Marketing Strategy
17.1.10.5.2. Product Strategy
17.1.10.5.3. Channel Strategy
17.1.11. HORSCH Maschinen GmbH
17.1.11.1. Overview
17.1.11.2. Product Portfolio
17.1.11.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
17.1.11.4. Sales Footprint
17.1.11.5. Strategy Overview
17.1.11.5.1. Marketing Strategy
17.1.11.5.2. Product Strategy
17.1.11.5.3. Channel Strategy
17.1.12. ISEKI & Co., Ltd.
17.1.12.1. Overview
17.1.12.2. Product Portfolio
17.1.12.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
17.1.12.4. Sales Footprint
17.1.12.5. Strategy Overview
17.1.12.5.1. Marketing Strategy
17.1.12.5.2. Product Strategy
17.1.12.5.3. Channel Strategy
17.1.13. J C Bamford Excavators Ltd
17.1.13.1. Overview
17.1.13.2. Product Portfolio
17.1.13.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
17.1.13.4. Sales Footprint
17.1.13.5. Strategy Overview
17.1.13.5.1. Marketing Strategy
17.1.13.5.2. Product Strategy
17.1.13.5.3. Channel Strategy
17.1.14. Quivogne CEE GmbH (Kiwon RUS LLC)
17.1.14.1. Overview
17.1.14.2. Product Portfolio
17.1.14.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
17.1.14.4. Sales Footprint
17.1.14.5. Strategy Overview
17.1.14.5.1. Marketing Strategy
17.1.14.5.2. Product Strategy
17.1.14.5.3. Channel Strategy
17.1.15. Mahindra & Mahindra Ltd.
17.1.15.1. Overview
17.1.15.2. Product Portfolio
17.1.15.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
17.1.15.4. Sales Footprint
17.1.15.5. Strategy Overview
17.1.15.5.1. Marketing Strategy
17.1.15.5.2. Product Strategy
17.1.15.5.3. Channel Strategy
17.1.16. MascarSpA
17.1.16.1. Overview
17.1.16.2. Product Portfolio
17.1.16.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
17.1.16.4. Sales Footprint
17.1.16.5. Strategy Overview
17.1.16.5.1. Marketing Strategy
17.1.16.5.2. Product Strategy
17.1.16.5.3. Channel Strategy
17.1.17. MaschioGaspardo S.p.A
17.1.17.1. Overview
17.1.17.2. Product Portfolio
17.1.17.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
17.1.17.4. Sales Footprint
17.1.17.5. Strategy Overview
17.1.17.5.1. Marketing Strategy
17.1.17.5.2. Product Strategy
17.1.17.5.3. Channel Strategy
17.1.18. MaterMacc S.p.A
17.1.18.1. Overview
17.1.18.2. Product Portfolio
17.1.18.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
17.1.18.4. Sales Footprint
17.1.18.5. Strategy Overview
17.1.18.5.1. Marketing Strategy
17.1.18.5.2. Product Strategy
17.1.18.5.3. Channel Strategy
17.1.19. Morris Equipment Ltd
17.1.19.1. Overview
17.1.19.2. Product Portfolio
17.1.19.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
17.1.19.4. Sales Footprint
17.1.19.5. Strategy Overview
17.1.19.5.1. Marketing Strategy
17.1.19.5.2. Product Strategy
17.1.19.5.3. Channel Strategy
17.1.20. SDF S.p.A.
17.1.20.1. Overview
17.1.20.2. Product Portfolio
17.1.20.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
17.1.20.4. Sales Footprint
17.1.20.5. Strategy Overview
17.1.20.5.1. Marketing Strategy
17.1.20.5.2. Product Strategy
17.1.20.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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