

Advanced Composites Market Statistics
The global advanced composites market is anticipated to grow at a CAGR of 10.89% between 2017 to 2022. The market was valued at 21.05% in 2016 and is expected to reach up to the valuation of USD 38. 41bn by 2022.
The increasing demand for aramid in the manufacturing of optical fibres, safety clothing, rubber reinforcements, and friction materials is expected to drive the advanced composites market during the forecast period.
The rising demand for durable materials in the aerospace and automotive sectors is projected to boost the market in the coming years.
Drivers and Restraints
The development of new fighter planes in the defence sector is expected to expand the global advanced composites market during the forecast period.
The aramid composites provide high-performance efficiency, owing to the expansion of the global advanced composites market during the forecast period.
The composites offer high strength, high heat resistance, and impact resistance, which is abundantly used in the automotive sector, paving the way for significant expansion in the advanced composites market over the next few years.
Further, composites are used in the manufacturing of aeroplanes, thus boosting the market for advanced composites market in the coming years.
The rising air traffic, leading to an increase in fleet size is expected to increase the manufacturing of commercial flights, owing to the expansion of the advanced composites market.
The ever-increasing demand for composites in the manufacturing of tyres, defense vehicles components, safety armours, etc are expected to drive the demand for advanced composites market in the future.
The climate changes and stringent regulations in the production of these composites may hinder the growth.
Despite all the hurdles that may affect the market, the increasing demand for renewable energy is expected to bring a breakthrough in the global advanced composites market during the forecast period.
Opportunities and Trends
The advanced composites offer excellent physical and chemical properties such as high elasticity and lightweight, which is highly needed in the sports sector, thus paving the way for expansion in the global advanced composites market.
The rising trend in the demand for eco-friendly products is expected to provide excellent growth opportunities to the advanced composites market.
The heavy investment by the defence sector towards introducing new fighter jets to improve defence mechanisms is expected to offer growth opportunities to the global advanced composites market in the coming years.
The increasing demand for durable products such as safety helmets, lightweight fishing rods, racquets, hockey sticks, bicycles, etc. from the sporting sector is expected to offer an array of opportunities for the global advanced composites market in the future.
Rising investment towards developing smart cities and better infrastructure, an increasing number of constructions of commercial and residential buildings, etc. are expected to bring growth opportunities to the advanced composites market during the forecast period.
The consumer goods industry provides significant growth potential to the advanced composites market due to the increasing production of recreational goods and medical equipment etc.
Product Segment Overview
The product is segmented in terms of fibre types, and under types of composites, the advanced composites are expected to gain a huge market share due to their chemical and physical properties such as high moisture resistance, high heat resistance, and high durability, electrical and thermal conductivity.
On the basis of resin types, the advanced composites market is segmented into advanced thermosetting components and thermoplastic composites.
Of these, thermoplastic composites are expected to dominate the market during the forecast period due to the durable material used and high demand for the same in the aerospace sector.
In terms of the manufacturing process, the advanced composites market is segmented into AFP/ATL, compression moulding process, hand layup/ spray layup process, resin transfer moulding, filament winding process, and injection moulding process, extrusion process.
Of all of these, the AFP/ATL is anticipated to hold dominance in the advanced composites market as the manufacturing process offers high efficiency and less time taken.
Among the end-user, the advanced composites market is bifurcated into aerospace and defence, energy and power, automotive, sportive equipment, civil engineering, electrical and electronic, and healthcare.
However, out of all these, the increasing demand for fighter planes, security jet planes, and commercial planes, the aerospace and defence sector are expected to dominate the global advanced composites market during the forecast period.
Regional Market Overview
In terms of regional dominance, North America is anticipated to hold a significant market share during the forecast period owing to the increased demand for advanced composites in the aerospace and defence sectors and automotive sectors.
The increasing demand for renewable sources of energy in the form of rising in wind energy farms is expected to drive the market expansion in this region.
After North America, it is Europe which is expected to dominate the global advanced composites market in the coming years.
The growing demand for composites from the aerospace, automotive, defence, and wind turbine manufacturing industry is expected to drive the market in the region.
Further, the increasing demand for wind energy production in Spain and Germany is anticipated to thrive in the global advanced composites market during the forecast period.
Competitive Landscape
The prominent players in the markets are expected to retain their market share by investing and focusing on the production of advanced products, and they might target more specifically the products pertaining to aerospace and defence.
This move towards focusing on aerospace and defence is likely to be due to increasing demand from these sectors across regions.
The key players are also expected to invest and focus their energy on industry-specific products that are likely to increase their market share.
Further, the market players are anticipated to collaborate across the globe in order to penetrate the international market.
Some of the existing market players in the global advanced composites market are-
- Honeywell International Inc
- Hexcel Corporation
- BASF SE
- Honeywell International Inc.
- DuPont
- HYOSUNG CHEMICAL
- SGL Carbon
- Molded Fiber Glass Companies
- Advanced Composites Inc
- Formosa Plastics Corporation
- Renegade Materials Corporation
- First COMPOSITES GmbH
- ATLAS COMPOSITE TECHNOLOGIES
Product Types Disposition (Revenue in USD billion)
- Carbon Fiber Composites
- Aramid Fiber Composites
- S- Glass Composites
- Advanced Composites
- Others
End-User Disposition (Revenue in USD billion)
- Aerospace & Defense
- Automotive
- Construction
- Marine
- Consumer Goods
- Others
Resin Type Disposition (Revenue in USD billion)
- Advanced Thermosetting Composites
- Advanced Thermoplastic Composites
Manufacturing Process Disposition (Revenue in USD billion)
- AFP/ATL
- Compression Molding Process
- Hand Layup/ Spray Layup Process
- Resin Transfer Molding Process
- Filament Winding Process
- Injection Molding Process
- Pultrusion Process
- Others
Regional Disposition
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa (MEA)
Some of the frequently asked questions for a better understanding of the global advanced composites market include-
- How is the aerospace and defence industry benefit the global advanced composites market?
- What are the challenges that might be posed during the expansion of the advanced composites market?
- What are the physical and chemical properties of advanced composites?
- What are the industries that may drive the growth in the global advanced composites market?
- Which region is expected to hold the dominance in the global advanced composites market and why?
- How is the advanced composites market expected to impact the renewable energy sector in the future?
- What are the strategies that key players in the market may adopt to increase their profitability?
Table Of Content
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Advanced Composites Market Analysis 2017-2021 and Forecast, 2022-2032
4.1. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis, 2017-2021
4.2. Current and Future Market Size Value (US$ Mn) & Volume (Units) Projections, 2022-2032
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Advanced Composites Market Analysis 2017-2021 and Forecast 2022-2032, By Product Types Disposition
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Product Types Disposition, 2017-2021
5.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Product Types Disposition, 2022-2032
5.3.1. Carbon Fiber Composites
5.3.2. Aramid Fiber Composites
5.3.3. S- Glass Composites
5.3.4. Advanced Composites
5.3.5. Others
5.4. Y-o-Y Growth Trend Analysis By Product Types Disposition, 2017-2021
5.5. Absolute $ Opportunity Analysis By Product Types Disposition, 2022-2032
6. Global Advanced Composites Market Analysis 2017-2021 and Forecast 2022-2032, By End User Disposition
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By End User Disposition, 2017-2021
6.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By End User Disposition, 2022-2032
6.3.1. Aerospace & Defense
6.3.2. Automotive
6.3.3. Construction
6.3.4. Marine
6.3.5. Consumer Goods
6.3.6. Others
6.4. Y-o-Y Growth Trend Analysis By End User Disposition, 2017-2021
6.5. Absolute $ Opportunity Analysis By End User Disposition, 2022-2032
7. Global Advanced Composites Market Analysis 2017-2021 and Forecast 2022-2032, By Resin Type Disposition
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Resin Type Disposition, 2017-2021
7.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Resin Type Disposition, 2022-2032
7.3.1. Advanced Thermosetting Composites
7.3.2. Advanced Thermoplastic Composites
7.4. Y-o-Y Growth Trend Analysis By Resin Type Disposition, 2017-2021
7.5. Absolute $ Opportunity Analysis By Resin Type Disposition, 2022-2032
8. Global Advanced Composites Market Analysis 2017-2021 and Forecast 2022-2032, By Manufacturing Process Disposition
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Manufacturing Process Disposition, 2017-2021
8.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Manufacturing Process Disposition, 2022-2032
8.3.1. AFP/ATL
8.3.2. Compression Molding Process
8.3.3. Hand Layup/ Spray Layup Process
8.3.4. Resin Transfer Molding Process
8.3.5. Filament Winding Process
8.3.6. Injection Molding Process
8.3.7. Pultrusion Process
8.3.8. Others
8.4. Y-o-Y Growth Trend Analysis By Manufacturing Process Disposition, 2017-2021
8.5. Absolute $ Opportunity Analysis By Manufacturing Process Disposition, 2022-2032
9. Global Advanced Composites Market Analysis 2017-2021 and Forecast 2022-2032, By Region
9.1. Introduction
9.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Region, 2017-2021
9.3. Current Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Region, 2022-2032
9.3.1. North America
9.3.2. Latin America
9.3.3. Europe
9.3.4. East Asia
9.3.5. South Asia
9.3.6. Oceania
9.3.7. MEA
9.4. Market Attractiveness Analysis By Region
10. North America Advanced Composites Market Analysis 2017-2021 and Forecast 2022-2032, By Country
10.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
10.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
10.2.1. By Country
10.2.1.1. U.S.
10.2.1.2. Canada
10.2.2. By Product Types Disposition
10.2.3. By End User Disposition
10.2.4. By Resin Type Disposition
10.2.5. By Manufacturing Process Disposition
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Product Types Disposition
10.3.3. By End User Disposition
10.3.4. By Resin Type Disposition
10.3.5. By Manufacturing Process Disposition
10.4. Key Takeaways
11. Latin America Advanced Composites Market Analysis 2017-2021 and Forecast 2022-2032, By Country
11.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
11.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
11.2.1. By Country
11.2.1.1. Brazil
11.2.1.2. Mexico
11.2.1.3. Argentina
11.2.1.4. Chile
11.2.1.5. Peru
11.2.1.6. Rest of Latin America
11.2.2. By Product Types Disposition
11.2.3. By End User Disposition
11.2.4. By Resin Type Disposition
11.2.5. By Manufacturing Process Disposition
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Product Types Disposition
11.3.3. By End User Disposition
11.3.4. By Resin Type Disposition
11.3.5. By Manufacturing Process Disposition
11.4. Key Takeaways
12. Europe Advanced Composites Market Analysis 2017-2021 and Forecast 2022-2032, By Country
12.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
12.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
12.2.1. By Country
12.2.1.1. Germany
12.2.1.2. Italy
12.2.1.3. France
12.2.1.4. U.K.
12.2.1.5. Spain
12.2.1.6. Russia
12.2.1.7. BENELUX
12.2.1.8. Rest of Europe
12.2.2. By Product Types Disposition
12.2.3. By End User Disposition
12.2.4. By Resin Type Disposition
12.2.5. By Manufacturing Process Disposition
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Product Types Disposition
12.3.3. By End User Disposition
12.3.4. By Resin Type Disposition
12.3.5. By Manufacturing Process Disposition
12.4. Key Takeaways
13. East Asia Advanced Composites Market Analysis 2017-2021 and Forecast 2022-2032, By Country
13.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
13.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
13.2.1. By Country
13.2.1.1. China
13.2.1.2. Japan
13.2.1.3. South Korea
13.2.2. By Product Types Disposition
13.2.3. By End User Disposition
13.2.4. By Resin Type Disposition
13.2.5. By Manufacturing Process Disposition
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Product Types Disposition
13.3.3. By End User Disposition
13.3.4. By Resin Type Disposition
13.3.5. By Manufacturing Process Disposition
13.4. Key Takeaways
14. South Asia Advanced Composites Market Analysis 2017-2021 and Forecast 2022-2032, By Country
14.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
14.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
14.2.1. By Country
14.2.1.1. India
14.2.1.2. Thailand
14.2.1.3. Malaysia
14.2.1.4. Indonesia
14.2.1.5. Rest of South Asia
14.2.2. By Product Types Disposition
14.2.3. By End User Disposition
14.2.4. By Resin Type Disposition
14.2.5. By Manufacturing Process Disposition
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Product Types Disposition
14.3.3. By End User Disposition
14.3.4. By Resin Type Disposition
14.3.5. By Manufacturing Process Disposition
14.4. Key Takeaways
15. Oceania Advanced Composites Market Analysis 2017-2021 and Forecast 2022-2032, By Country
15.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
15.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
15.2.1. By Country
15.2.1.1. Australia
15.2.1.2. New Zealand
15.2.2. By Product Types Disposition
15.2.3. By End User Disposition
15.2.4. By Resin Type Disposition
15.2.5. By Manufacturing Process Disposition
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Product Types Disposition
15.3.3. By End User Disposition
15.3.4. By Resin Type Disposition
15.3.5. By Manufacturing Process Disposition
15.4. Key Takeaways
16. MEA Advanced Composites Market Analysis 2017-2021 and Forecast 2022-2032, By Country
16.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
16.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
16.2.1. By Country
16.2.1.1. GCC
16.2.1.2. Rest of MEA
16.2.2. By Product Types Disposition
16.2.3. By End User Disposition
16.2.4. By Resin Type Disposition
16.2.5. By Manufacturing Process Disposition
16.3. Market Attractiveness Analysis
16.3.1. By Country
16.3.2. By Product Types Disposition
16.3.3. By End User Disposition
16.3.4. By Resin Type Disposition
16.3.5. By Manufacturing Process Disposition
16.4. Key Takeaways
17. Key Countries Advanced Composites Market Analysis
17.1. U.S.
17.1.1. Pricing Analysis
17.1.2. Market Share Analysis, 2021
17.1.2.1. By Product Types Disposition
17.1.2.2. By End User Disposition
17.1.2.3. By Resin Type Disposition
17.1.2.4. By Manufacturing Process Disposition
17.2. Canada
17.2.1. Pricing Analysis
17.2.2. Market Share Analysis, 2021
17.2.2.1. By Product Types Disposition
17.2.2.2. By End User Disposition
17.2.2.3. By Resin Type Disposition
17.2.2.4. By Manufacturing Process Disposition
17.3. Brazil
17.3.1. Pricing Analysis
17.3.2. Market Share Analysis, 2021
17.3.2.1. By Product Types Disposition
17.3.2.2. By End User Disposition
17.3.2.3. By Resin Type Disposition
17.3.2.4. By Manufacturing Process Disposition
17.4. Mexico
17.4.1. Pricing Analysis
17.4.2. Market Share Analysis, 2021
17.4.2.1. By Product Types Disposition
17.4.2.2. By End User Disposition
17.4.2.3. By Resin Type Disposition
17.4.2.4. By Manufacturing Process Disposition
17.5. Argentina
17.5.1. Pricing Analysis
17.5.2. Market Share Analysis, 2021
17.5.2.1. By Product Types Disposition
17.5.2.2. By End User Disposition
17.5.2.3. By Resin Type Disposition
17.5.2.4. By Manufacturing Process Disposition
18. Market Structure Analysis
18.1. Competition Dashboard
18.2. Competition Benchmarking
18.3. Market Share Analysis of Top Players
18.3.1. Â By Regional
18.3.2. Â By Product Types Disposition
18.3.3. Â By End User Disposition
18.3.4. Â By Resin Type Disposition
18.3.5. Â By Manufacturing Process Disposition
19. Competition Analysis
19.1. Competition Deep Dive
19.1.1. Honeywell International Inc
19.1.1.1. Overview
19.1.1.2. Product Portfolio
19.1.1.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
19.1.1.4. Sales Footprint
19.1.1.5. Strategy Overview
19.1.1.5.1. Marketing Strategy
19.1.1.5.2. Product Strategy
19.1.1.5.3. Channel Strategy
19.1.2. Hexcel Corporation
19.1.2.1. Overview
19.1.2.2. Product Portfolio
19.1.2.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
19.1.2.4. Sales Footprint
19.1.2.5. Strategy Overview
19.1.2.5.1. Marketing Strategy
19.1.2.5.2. Product Strategy
19.1.2.5.3. Channel Strategy
19.1.3. BASF SE
19.1.3.1. Overview
19.1.3.2. Product Portfolio
19.1.3.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
19.1.3.4. Sales Footprint
19.1.3.5. Strategy Overview
19.1.3.5.1. Marketing Strategy
19.1.3.5.2. Product Strategy
19.1.3.5.3. Channel Strategy
19.1.4. Honeywell International Inc.
19.1.4.1. Overview
19.1.4.2. Product Portfolio
19.1.4.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
19.1.4.4. Sales Footprint
19.1.4.5. Strategy Overview
19.1.4.5.1. Marketing Strategy
19.1.4.5.2. Product Strategy
19.1.4.5.3. Channel Strategy
19.1.5. DuPont
19.1.5.1. Overview
19.1.5.2. Product Portfolio
19.1.5.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
19.1.5.4. Sales Footprint
19.1.5.5. Strategy Overview
19.1.5.5.1. Marketing Strategy
19.1.5.5.2. Product Strategy
19.1.5.5.3. Channel Strategy
19.1.6. HYOSUNG CHEMICAL
19.1.6.1. Overview
19.1.6.2. Product Portfolio
19.1.6.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
19.1.6.4. Sales Footprint
19.1.6.5. Strategy Overview
19.1.6.5.1. Marketing Strategy
19.1.6.5.2. Product Strategy
19.1.6.5.3. Channel Strategy
19.1.7. SGL Carbon
19.1.7.1. Overview
19.1.7.2. Product Portfolio
19.1.7.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
19.1.7.4. Sales Footprint
19.1.7.5. Strategy Overview
19.1.7.5.1. Marketing Strategy
19.1.7.5.2. Product Strategy
19.1.7.5.3. Channel Strategy
19.1.8. Molded Fiber Glass Companies
19.1.8.1. Overview
19.1.8.2. Product Portfolio
19.1.8.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
19.1.8.4. Sales Footprint
19.1.8.5. Strategy Overview
19.1.8.5.1. Marketing Strategy
19.1.8.5.2. Product Strategy
19.1.8.5.3. Channel Strategy
19.1.9. Advanced Composites Inc
19.1.9.1. Overview
19.1.9.2. Product Portfolio
19.1.9.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
19.1.9.4. Sales Footprint
19.1.9.5. Strategy Overview
19.1.9.5.1. Marketing Strategy
19.1.9.5.2. Product Strategy
19.1.9.5.3. Channel Strategy
19.1.10. Formosa Plastics Corporation
19.1.10.1. Overview
19.1.10.2. Product Portfolio
19.1.10.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
19.1.10.4. Sales Footprint
19.1.10.5. Strategy Overview
19.1.10.5.1. Marketing Strategy
19.1.10.5.2. Product Strategy
19.1.10.5.3. Channel Strategy
19.1.11. Renegade Materials Corporation
19.1.11.1. Overview
19.1.11.2. Product Portfolio
19.1.11.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
19.1.11.4. Sales Footprint
19.1.11.5. Strategy Overview
19.1.11.5.1. Marketing Strategy
19.1.11.5.2. Product Strategy
19.1.11.5.3. Channel Strategy
19.1.12. First COMPOSITES GmbH
19.1.12.1. Overview
19.1.12.2. Product Portfolio
19.1.12.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
19.1.12.4. Sales Footprint
19.1.12.5. Strategy Overview
19.1.12.5.1. Marketing Strategy
19.1.12.5.2. Product Strategy
19.1.12.5.3. Channel Strategy
19.1.13. ATLAS COMPOSITE TECHNOLOGIES
19.1.13.1. Overview
19.1.13.2. Product Portfolio
19.1.13.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
19.1.13.4. Sales Footprint
19.1.13.5. Strategy Overview
19.1.13.5.1. Marketing Strategy
19.1.13.5.2. Product Strategy
19.1.13.5.3. Channel Strategy
20. Assumptions & Acronyms Used
21. Research Methodology
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