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PUB CATERING - UK - MAY 2018

Published By :

Mintel

Published Date : May 2018

Category :

Hotels & Restaurants

No. of Pages : N/A

Eating at pubs is an affordable treat which should not be badly impacted in a consumer downturn, providing pub operators continue delivering excellent service as well as high quality yet affordable meals. In addition, pubs that make the most of non-traditional meal times can maximise profits coming from younger consumers who are fuelling demand for all-day grazing.

Table of Contents

OVERVIEW
What you need to know
Products covered in this report
EXECUTIVE SUMMARY
The market
Catering segment fuels pub sector
Lower growth is expected in the next five years
Figure 1: Forecast for the value of the pub catering market, 2012-22
Companies and brands
Fast-growing food-led concepts: pizza, all-day dining, mobile apps
JD Wetherspoon leads in value perception; Harvester wins healthy perception
The consumer
Evening visits losing out
Figure 2: Frequency of visits, April 2018
Beer is the favourite pub drink
Figure 3: Most popular drinks, April 2018
Lunch and dinner occasions attract different visitors
Figure 4: Eating occasions, April 2018
Most people have benefited from special offers at pubs
Figure 5: Pub catering behaviours, April 2018
Pubs need to modernise food offerings ...
Figure 6: Menu trends to encourage visits, April 2018
... and stay true to their roots
Figure 7: Attitudes towards pub catering, April 2018
What we think
ISSUES AND INSIGHTS
Winning with families
The facts
The implications
Opportunities in “fourth” meals
The facts
The implications
Modernising and staying true
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
Catering segment fuels pub sales
Lower growth is expected in the next five years
Price rises could hit consumer spending
Pub operators endure rising costs
Ageing population may dampen long-term growth
MARKET SIZE AND FORECAST
Pub catering segment continues to grow …
Figure 8: Forecast for the value of the pub catering market, 2012-22
… but pubs need to endure tough trading conditions
Figure 9: Examples of supermarket’s pub-style ready meals, April 2018
Figure 10: Best- and worst-case forecast for pub catering market, 2012-22
Forecast methodology
MARKET DRIVERS
Brexit uncertainty for pubs sector
Pubs have less appeal to an ageing population
Figure 11: Change in age structure of the UK population, 2012-17 and 2017-22
Fight against obesity remains on the agenda
New Pubs Code for tied leased and tenancy agreements
Pub closures remain commonplace
Price rises could hit consumer spending
Rising menu prices
Household budgets start to ease
Pub operators continue to face rising costs
National Living Wage and National Minimum Wage
Apprenticeship Levy
Revaluation of business rates
Utilities add pressures on publicans
Figure 12: Utility prices paid by non-domestic consumers (including the Climate Change Levy), 2007-17*
Sports TV subscriptions
Move away from traditional fish choices
The soft drinks levy arrives
Phasing out plastic
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
Food-led concepts in expansion mode
Testing dining concepts and mobile apps
Destination gastropubs drive demand for accommodation
JD Wetherspoon leads in value perception ...
... while Harvester wins in perception of healthy food
COMPETITIVE STRATEGIES
Expansion
Charles Wells expands Pizza, Pots and Pints
Loungers invests £10 million into 16 new sites
Acquisition
Stonegate takes on more pubs
Star Pubs & Bars acquires 1,900 Punch pubs
Refurbishment
M&B rolls out new format for Harvester
Collaborations
Remarkable Pubs launches craft beer pub with fish and chip shop collaboration
Trials
Revolution Bars Group to boost food sales
M&B trials mobile order at table
Whitbread trials new pub format
Wetherspoon trials pizza
Refinancing
LAUNCH ACTIVITY AND INNOVATION
Interest in food and drink pairing can boost wine
Food delivery gains traction
Pubs with rooms
Draught cocktails
Figure 13: Draught cocktails by Funkin Cocktails, March 2018
Premium soft drinks
Figure 14: Aqua Spritz by Brewfitt Ltd, March 2018
Vegan and vegetarian options
Pub pop-ups and events
BRAND RESEARCH
Brand map
Figure 15: Attitudes towards and usage of selected brands, April 2018
Key brand metrics
Figure 16: Key metrics for selected brands, April 2018
Brand attitudes: J D Wetherspoon seen to offer the best value
Figure 17: Attitudes, by brand, April 2018
Brand personality – macro: Beefeater and Toby Carvery edge towards boring
Figure 18: Brand personality – macro image, April 2018
Brand personality – micro: Potential for Walkabout to be a cool brand
Figure 19: Brand personality – micro image, April 2018
Brand analysis
J D Wetherspoon is UK’s dominant pub brand
Figure 20: User profile of JD Wetherspoon, April 2018
Toby Carvery is accessible
Figure 21: User profile of Toby Carvery, April 2018
Harvester, healthiest brand of all
Figure 22: User profile of Harvester, April 2018
Potential for Hungry Horse to increase brand awareness
Figure 23: User profile of Hungry Horse, April 2018
More can be done to improve value proposition of Beefeater Grill among older diners
Figure 24: User profile of Beefeater Grill, April 2018
There’s scope for Walkabout Bars to ramp up its “cool factor”
Figure 25: User profile of Walkabout Bars, April 2018
THE CONSUMER – WHAT YOU NEED TO KNOW
Evening visits losing out
Beer is the favourite pub drink
Meal times spur coffee sales
Most people visit pubs through promoted visits
Modernising pub food ...
... while staying true to your roots
FREQUENCY OF VISITS
A drop in overall visits
Figure 26: Change in overall visits, March 2017- April 2018
More people visit a pub/bar during the day
Young families eat at pubs on a regular basis
Figure 27: Frequency of visits, April 2018
Women and older consumers rarely eat at pubs
MOST POPULAR DRINKS
Beer is the most popular drink
Figure 28: Most popular drinks, April 2018
Healthier fizzy drinks could keep prices sweet
Mocktails and alcohol-free drinks in high spirits
POPULAR EATING OCCASIONS
Lunch and dinner occasions attract different visitors
Figure 29: Eating occasions, April 2018
Meal times spur coffee sales
Figure 30: Popular eating occasions, by hot drinks ordered, April 2018
Figure 31: Most popular meal times, by interest in barista-style coffee, April 2018
Rise of the “fourth meal” in cities
PUB CATERING BEHAVIOURS
Most people have eaten at pubs through promoted visits
Figure 32: Pub catering behaviours, April 2018
It’s a family affair
The influence of reviews
MENU TRENDS TO ENCOURAGE VISITS
Modern pub grub boosts food-led venues
Figure 33: Menu trends to encourage visits, April 2018
Figure 34: Attitudes towards pub catering, by interest in pub catering trends, April 2018
Modernising pub venues with open kitchens
Small plates create diner experience without going over-the-top
British cheese/charcuterie boards can drive snacks
Figure 35: Most popular meal times, by interest in pub catering trends, April 2018
ATTITUDES TOWARDS PUB CATERING
Personalised promotions essential for pubs/bars
Figure 36: Attitudes towards pub catering, April 2018
Stay true to your roots by focusing on provenance
Free-from food helps create awareness
Tapping into younger Millennials’ charitable side
Connecting with the public through outdoor events
Urban families most keen on all-day dining – CHAID analysis
Figure 37: Pub Catering – CHAID – Tree output, April 2018
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology
CHAID methodology
Figure 38: Pub catering – CHAID – Table output, April 2018
APPENDIX – MARKET SIZE AND FORECAST
Figure 39: Best- and worst-case forecast of total UK pub catering sales, 2017-22
Forecast methodology

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