Private Label Food and Drink Trends - US - February 2017
- March 2017
- 0 pages
Private label food and drinks category sales declined by -2.2% from 2015-16 and are forecasted to continue to decline into 2021. Increased confidence in the economy may lead many consumers to opt for name brands over store brands, especially for products located in the brand-centric center store area. Opportunities for retailers to elevate the perception of their store brands will come through product innovation, sampling, and increased ingredient transparency.
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Table of Content
What you need to know
Store brands decline, drop expected to continue
Figure 1: MULO sales and forecast of private label food and beverages, at current prices, 2011-21
Perimeter store brands grow, center of store decline
Figure 2: Private label categories, any purchase, November 2016
Private labels struggle with taste, national brands compete on price with coupons
Figure 3: Reasons for decreased store brand purchase, November 2016
Consumers notice quality improvements, still room for growth
Figure 4: Private label shopping attitudes, November 2016
Simple, healthy ingredients and resealable packaging
Figure 5: Private label features, ingredients and packaging, November 2016
Core consumers are diverse
Figure 6: Private label any product category, purchase all of the time, by generation, parental status, and race and Hispanic origin, November 2016
What it means
The Market – What You Need to Know
Private label category declines, driven by falling unit sales
Food segment holds higher share, drinks to decline at greater rate
Increased food and drink shopping options
Growing consumer confidence, declining food prices limit private label
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