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Digital Era Driving Global Video Lenses Market

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Published on : Apr 02, 2020

ResearchMoz has added a new report, titled “Global Video Market Insights, Forecast 2025” in its library. The report offers in-depth analysis of the global video lenses market demand, innovation in products, growth rate of global video lenses geographically, and the competitive landscape scenario. In the next half, the report reviews the requirement of the top consumers around the globe and majority of users. 

Video lenses, also referred as cine lenses, are designed to meet the requirements of filmmaking. Some of the prominent functions performed by the video lenses include recording continuous motion and producing exceptional video quality. Thus, the quality of cinema lens is meant to be of superior quality when compared to that of still photo lenses. Video lenses come with precise focus control, internal zoom control, exceptional optical quality, and, precise light and aperture control. All the factors mentioned above contribute to high price of the video lenses. The price range of these lenses lies in the range of four to six figures in dollars. In global video lenses market, motion picture industry is prominent consumer.

With the boom of digital era, the audience is more attracted to online videos. This calls for high quality video production, and ad-making to reach out to public in massive scale. To provide high- quality visual content, video lenses with better light and aperture control, precise focus, internal zoom control, and excellent video and photo quality are required. 

Another key driver in the global video lenses market is the demand in the filmmaking industry. There has been surge of demand for high definition continuous-motion lenses to meet the application needs of cinemas. The quality of these lenses are defined by dynamic range, zooming capabilities, and focal length. 

On the other hand, rise in the trend of professional video making and photography has accelerated the demand for video lenses. Video lenses are pretty much expensive when compared to camera lenses, the adoption of the video lenses by the masses seems to be limited. This is somewhere interfering with the steady growth rate of global video lenses market. 

Another hindering factor coming into picture is relatively specialized use of video lenses. The application of video lenses is popular only at area of in-depth and precise photography, including in filmmaking industry. Moreover, researchers have come with the modified version of still photo lenses with similar features as that of cine lenses which are inexpensive.

The factor that is striking a balance in global video lenses market is value-oriented consumers, who are not ready to compromise on the quality of video. Video lenses are durable in nature and are capable of withstanding harsh conditions. Apart from this, focus rings are used in the cine lens, which allows to adjust the focus between the objects, which is difficult to do with still lenses. Apart from this, video lenses are customized to adapt to several aspect ratios and utilize the entire frame.  This, in turn, provides variety of artistic options to video producers as well. 

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Also, there is a rise in the demand for video lenses to cover sports events. There is a considerable percentage of population who are inclined toward sports events as a source of entertainment. To get maximum coverage and high definition videos, organizers and broadcasters are using video lenses, which is a boost to the global video lenses market. 

The major challenge faced by global video lenses market is inflexibility to suit in different shooting circumstances. For example, lens which can be used in filmmaking as well as professional photography. Technical innovations and advancement are a few ways that may help makers circumvent the technical limitations. To implement the innovations, regional companies are collaborating with the international brand of global video lenses market.

Some of the key players in global video lenses market are Sony Corporation (Japan), Fujinon Corporation (Japan), Can Inc. (Japan), Leica Camera AG (Germany) and Canon Inc. (Japan).