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U.S. Test Preparation Market - Online Modules Gaining Increased Popularity

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Published on : Jun 10, 2016

ALBANY, New York, June 10, 2016: The U.S. market for test preparation has been examined in a market intelligence report added to the portfolio of ResearchMoz.us. The report presents a thorough overview of the U.S. test preparation market from the perspective of key segments and the major factors that are expected to influence the overall growth prospects of the market over the period between 2016 and 2020. The report is titled “Test Preparation Market in the US 2016-2020.”

Owing to the substantial rise in the enrollment of graduates, which has directly led to a vast increase in the number of students taking a number of entrance tests, the market for test preparation in the U.S. is expected to rise at a healthy pace over the said period. The growing importance of standardized test scores to ensure admittance to a variety of courses, colleges, schools, and universities is also compelling several students to subscribe to test preparation services in the country. The rising competition among students to gain admission in reputed colleges and universities has also significantly boosted the market for test preparation services in the U.S.

One of the major trends in the U.S. test preparation market is the rising adoption of online learning modules among several test preparation centers. The rising utilization of the Internet among students has led to the increased focus of test preparation centers on the development of online- or e-learning modules. Owing to the many benefits of e-learning modules, such as reduced transportation and easy access to study material from several places, such modules are becoming increasingly popular in the U.S. test preparation market. The rising use of smartphones and tablet computers among students is also expected to play a major role in boosting the U.S. test preparation market over the forecast period.

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The market for test preparation in the U.S. has been segmented according to the type of test into high school exams, university exams, elementary exams, and certification exams. Of these, the segment of university exams dominated the U.S. test preparations market, accounting for nearly 31% of the market in 2015.

The market has also been examined for the major end users of the U.S. test preparation market – tests for postsecondary courses and for K-12 level courses. Of these, the postsecondary segment is expected to be the dominant segment by 2020, accounting for over 67% of the market. The postsecondary end-use segment comprises tests for admission in colleges and universities. A major portion of this segment’s growth can be ascribed to the rise in college-age population in the country as well as in other parts of the globe, which is willing to enroll in U.S.-based universities and colleges.

Some of the major vendors operating in the U.S. test preparation market are Pearson ELT, C2 Education, Kaplan, Club Z, Revolution Prep, BenchPrep, ArborBridge, Sylvan Learning, Manhattan Review, Knewton, and Huntington Learning Centre.

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