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Rising Interest in Fitness among All Sections of Population Driving U.S. Sports Nutrition Market

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Published on : Jan 03, 2017

ALBANY, NY, Jan 03, 2017: There is a wide array of sports nutrition products available in the market in the U.S. market. Those include food with protein powders, isotonic drink powders, ready-to-use protein drinks, carbohydrate drinks, protein bars, carbohydrate or energy bars, and other supplements. The report finds that the market in the U.S. will demonstrate a healthy CAGR of 8.46% during the period from 2016 to 2020.

According to the report, titled “ Sports Nutrition Market in US 2016–2020,” a massive growth in the interest in fitness among all sections of population has been the single-most important growth driver of the market. The use of sports nutrition products is no longer limited to professional sportsmen and hence these products are witnessing quick uptake by lifestyle and recreational users. Further, the obsession with fitness is no longer associated with just men. Women too are increasingly becoming health conscious in the U.S. on account of them entering the workspace at a rapid pace and hence having the means to splurge on such products. This has also majorly contributed to the market. 

Factors hampering the growth in the sports nutrition market in the U.S. are premium prices of such products as compared to other health supplements and stiff competition from packaged food brands claiming to contain added nutritional elements. A host of regulations to ensure quality products are sold in the market, along with the thrust on clean labelling has also deterred the market in the U.S. to some extent.

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Having discussed the growth drivers and trends, the report throws light on some of the noticeable trends in the U.S. market for sports nutrition. One of them is the soaring popularity of plant-based sports nutrition products. Other prominent trends are continued experimentation with ingredients that has resulted in many new ones coming up and the rapidly evolving sporting lifestyle, stimulating demand for innovative products. Besides, marketing of sports nutrition products via retail channels, is also another noticeable trend.

To analyze the market properly, the report classifies it broadly based on the product type into protein-based sports nutrition products and non-protein-based sports nutrition products market. It also segments the market based on end users. It studies the overall sales, revenue, market share, and growth prospects of each segment. The report also leverages industry-leading analytical tools such as Porter’s Five Forces to understand the current competitive dynamics in the U.S. market for sports nutrition.

Some of the top vendors in the U.S. market for sports nutrition listed in the report are Coca-Cola, BPI Sports, Purus Labs, and Clif Bar. The report sheds light on their product offerings, sales and revenues, market shares, and strategies.

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