Published on : Oct 10, 2016
ALBANY, NY, Oct 10, 2016: A new report titled, “ DIY Home Improvement and Maintenance - US - September 2016” provides a thorough overview of the do it yourself (DIY) aspect of home improvement and maintenance market in the United States of America. Besides presenting insights into the growth drivers and opportunities, the report also includes the significant restraints that are expected to affect the growth in the market.
The report begins with important factors that need to be considered before proceeding further. The executive summary section covers the general issues in the market for DIY home improvement and maintenance, highlighting that there is a growth in spending on DIY projects but key demographics are slipping.
Presenting it figuratively, the research study states that the largest group of DIYers in family and non-family households have a low skill level that is limiting the scope of projects. Figure two illustrates the DIY cluster as of June 2016 in the U.S., highlighting the opportunity that lies in media sources such as Twitter and Facebook inspiring DIYers. Media sources are also aiding the existing brand names to gain further popularity. The report also explores the sources of inspiration for DIYers.
The report segments the DIY market into four consumer groups and finds that DIYers are the key drivers for other potential consumers as they can do these home improvement and maintenance and inspire others. This second section also discusses why there is a conservative yet optimistic outlook for the market for DIY home improvement and maintenance in the United States.
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Figure six of the report represents the market by cluster methodology, observing that higher-skilled DIY enthusiasts lack in skills but are eager to learn. It is also noted that higher-skilled pragmatic DIYers take on the projects out of need but have the skills while less-skilled pragmatic DIYers are solution driven but lack in ability.
The market perspective section of the report exhibits how the DIY market has continued to rebound since recession during 2007-2009 in the U.S. It also explains that home improvement market is healthy for the DIYers as it involves activities similar to physical exercising and encourages the problem-solving aspects. The market factors section details consumer confidence in the United States of America for DIY home improvement and maintenance.
Further ahead, the report explores the significant trends that key players must address, such as: big box stores are leading the market while hardware stores deliver on service, and how interactive marketing is inspiring the DIYers and connecting them with the projects. The report finds out what is working for the existing players in DIY home improvement and maintenance market; aspects where the market is struggling are also highlighted in the report. The report also ventures into what the next prominent innovation in the DIY home improvement and maintenance market would be and what key players need to know about the potential consumers. The report also finds that painting is most the common project undertaken regardless of skills level and that consumer turn to friends and family for information. However, for large or complex projects, consumers reportedly turn to professionals, the report further states.
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