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Published on : Nov 11, 2016

ALBANY, NY, Nov 11, 2016: The research study, titled “ Baby Food and Formula Market in the US 2016–2020,” states that the growing demand for food that provide optimal nutrition to kids for their healthy growth is having the most prominent impact on the development of this market. The U.S. market for baby food and formula is likely to advance at a CAGR of 2.71% during the period from 2016 to 2020, the report further states.

In this research study, analysts have analyzed the U.S. baby food and formula market on the basis of the product and the distribution channels. The report has determined dried food, prepared food, and milk formula as the key products available in this market. The prepared food segment has been leading the overall market and is expected to continue its leading streak over the forecast period. 

Researchers estimate the segment to account for over 71% of the U.S. baby food and formula market by the end of 2020. Other product segments are also projected to witness a surge in the demand for baby food and formula in the near future, notes the market study.

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Based on distribution channel, the market for baby food and formula in the U.S. has been classified into hypermarkets and supermarkets, small grocery stores, and specialty stores. With a share of nearly 58%, the hypermarket and supermarket segment led the overall market in 2015. On account of the surge in the number of hypermarket and supermarket in the U.S., the segment is projected to remain leading throughout the forecast period. Specialty stores are also anticipated to experience a steady rise in their market share in the coming years, states the research report.

The competitive landscape of the U.S. market for baby food and formula has also been studied in this research report. As per the study, the market demonstrates a fragmented structure due to the presence of players in large number. Abbott’s, Hero, MJN, Danone, Kraft Heinz, and Nestlé are the leading producers of baby food and formula across the world. Other significant players mentioned in this market report are Amara Baby Food, Friso, Baby Gourmet, Green Monkey, Initiative Foods, Healthy Sprouts Foods, Little Duck Organics, North Castle Partners, Morinaga, Nurture (Happy Family), Parent's Choice, One Earth Farms, Plum Organics, Stonyfield Farm, Sprout Foods, and Tastybaby.

The research report aims at providing a clear and unbiased picture of the U.S. market for baby food and formula to players and other stakeholders for a better understanding. It attempts to assist them in making crucial strategies for further expansion of their businesses.

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