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UK Haircare Market - Hypermarkets and Supermarkets to Remain Most Preferred Distribution Channels

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Published on : Feb 10, 2017

ALBANY, NY, FEb 10, 2017: The report, titled “Consumer and Market Insights: Haircare in the UK,” analyzes the market and its growth prospects over the period between 2015 and 2020. The report states that the market will exhibit a CAGR of 3.4% over the said period.

In terms of key product varieties marketed in the UK haircare market, the market has been segmented into hair colorants, conditioner, hair loss treatment, salon haircare, shampoo, perms and relaxants, and styling agents. Of these, the shampoo category presently dominates, in terms of both volume and value. However, the conditioner category is expected to exhibit growth at the most promising pace over the said period.

In the styling agents category, the segment of hairspray is expected to gain the maximum traction. Nice `N Easy by Clairol is the leading brand in the UK haircare hair colorants category. In terms of distribution channels, the market is examined for drug stores and pharmacies, variety stores and general merchandise retailers, hypermarkets and supermarkets, department stores, health and beauty stores, and convenience stores. Of these, the hypermarket and supermarket segment is expected to emerge as the most preferred and most profitable one.

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In terms of packaging material, the market has been examined for flexible packaging, glass, rigid metal, and rigid plastics. Container varieties such as Aerosol, Bottle, tub, and tube are also examined for the UK haircare market. Rigid plastics have been highlighted as the most popular choice for packaging haircare products in the UK haircare market. For these segments, consumption statistics for these packaging materials and containers for all the key categories have been provided in terms of percent share of the number of units sold over the review period.

In the highly competitive market, Procter & Gamble Company has maintained its dominance owing to a diverse portfolio containing some of the highest selling brands in the haircare category. Constant attempts by the company to increase its consumer base through innovative marketing strategies and constantly evolving products portfolio are expected to allow it to retain dominance over the forecast period as well.

The report is expected to help the reader identify the most promising and high-growth potential categories in the UK haircare market, allowing an analysis of the future growth opportunities and an objective opinion about the segments that will provide promising returns on investment. With the vast data in the report, established companies, new entrants, as well as companies aspiring to enter into the market can gain an understanding about the key distribution channels and most popular trends. The report presents the reader a comprehensive overview of the competitive landscape of the UK haircare market with the help of brand share analysis, allowing vendors to formulate effective strategies for sustainable growth.

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