Published on : Apr 08, 2016
ALBANY, New York, April 8, 2016: A new market research study has been recently added by ResearchMoz.us to its comprehensive collection of research reports. The study, titled “The Chinese Smartphone Industry, 4Q 2015,” provides a detailed analysis of the smartphone industry in China. It further provides data for the fourth quarter of 2015. The research study further throws light on the drivers and barriers, current trends, and opportunities and challenges that are projected to be faced by the major players operating in the smartphone industry in China.
The research study talks about the shipment volume of the key vendors in the smartphone industry in China. The recent product launches and market share of each vendor have been discussed in the research report for the fourth quarter of 2015.
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According to the research study, the shipment volume of the smartphone industry in China witnessed a rise and reached around 130.9 mn units in the fourth quarter of 2015. In the same quarter, around 259 new models were launched. On the basis of shipment volume, Xiaomi led the overall market in China, accounting for a 13.9% share in the Chinese smartphone industry. Xiaomi is followed by a small margin by Huawei, which held a 13.7% share in the smartphone industry in China. The recent launch of the iPhone 6S and 6S Plus has resulted in an increased share of Apple in the China market, with Apple’s share increasing by 1.8 percentage points, resulting in a 12.8% share in the China market in the fourth quarter of 2015.
The research study is divided into segments dealing with distinct aspects of the Chinese smartphone industry, including the industry chain and strategies that are estimated to fuel the growth of the industry along with feasibility and investment return analyses. It further talks about the several products available in the overall market, coupled with the efficiency of production and pricing structure of the Chinese smartphone industry. The demand and supply dynamics in the Chinese industry for smartphones for the fourth quarter of 2015 are also discussed in the scope of the report. It also includes export and import figures for the smartphone industry in China.
Furthermore, the research study covers the vendor analysis and competitive landscape of the smartphone industry in China, including an overview, business policies and strategies, SWOT analysis, financial overview, mergers and acquisitions, and recent events. The prominent players operating in the smartphone industry in China are Huawei, HTC1, Lenovo, Apple, Samsung, and Xiaomi. Some of the other vendors mentioned in the research report are Oppo, Tmall, China Mobile, Motorola, Spreadtrum, Qualcomm, China Unicom, Valve, ZTE, Taobao, MediaTek, Meizu, K-Touch, Google, Gionee, Hisilicon, China Telecom, and Suning.
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