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Telecommunications Market in Ghana to be dominated by MTN Ghana despite Increasing Competition from Other Players

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Published on : May 11, 2016

ALBANY, New York, May 11, 2016: The report, titled “Ghana: Growth in Overall Revenue Expected Despite the High Concentration of Players in the Market,” projects the overall revenue generated by telecommunication services in Ghana to expand at a CAGR of 1% during the period between 2015 and 2020. In 2015, the telecommunications market in the country generated revenue worth US$1.1 bn. 

The mobile data segment is anticipated to largely aid the growth of this regional market. The mobile data segment is expected to expand at a CAGR of 14.7% during the forecast period. Mobile subscriptions are estimated to rise at a CAGR of 7% during the period from 2015 to 2020. The report studies the regulatory environment and key trends that would define the future outlook of the telecommunications market in Ghana. Some of the key players operating in the regional market have been profiled in the report.

The report offers an overview of the telecommunications market in Ghana and analyzes the various economical and political factors affecting the growth of the market. Ghana is one of the most competitive telecommunications market in West Africa. A comparative analysis of the size and valuation of the telecommunications market in Ghana and other countries in Africa and the Middle East has been included in the report. 

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The report compiles historical data and analyzes the demand for various telecommunication services such as fixed telephone, fixed internet, mobile data, and mobile voice. The regulatory environment affecting the market’s growth has been analyzed, along with relevant developments in the telecommunications market regarding national broadband plans, spectrum licensing, number portability, and others.

As is the case across many emerging markets, mobile data penetration has surged phenomenally in Ghana and has put pressure on network infrastructure. The telecommunications market in the country is expected to be dominated by mobile data. By 2020, mobile revenue is projected to hold over 97.2% of the overall market.  The contribution of internet access to fixed services revenue is anticipated to increase from 38.9% in 2015 to 55.2% in 2020. 

The report describes the competitive landscape of the telecommunications market in Ghana and profiles some of the key players operating in the market. Major business strategies adopted by key players have been discussed in the report. The regional telecommunications market has been dominated by six major mobile network operators, two fixed operators (Airtel and Vodafone), and various ISPs. MTN Ghana is expected to lead the overall telecommunications market in the country despite the increasing competition from other players. The report further analyzes the near-term opportunities for vendors, operators, and investors in the market.

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