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Global Automotive Advanced Driver Assistance Systems (ADAS) Market: Cutting-edge Technologies and Growing Disposable Income Propel Demand

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Published on : Nov 14, 2016

ALBANY, NY, Nov 14, 2016: The report “Global Automotive Advanced Driver Assistance Systems (ADAS) Market: Industry Analysis & Outlook (2016-2020),” delivers key insights about the market. It presents a detailed segmentation of the industry according to region, functionality, technology, and semiconductors. It discusses the current market value and shipment volume, while also offering predictions on the same for the forecast period of 2016 to 2020.  

While fully automated driverless cars are still being tested and seem a long way from becoming upmainstream, automotive ADAS is fast gaining traction. An increasing number of cars on roads these days are equipped with systems such as automatic emergency braking, bird’s-eye displays, parking assistance, drowsiness alerts, forward collision warning, etc. to improve the driving experience and limit errors. Such systems depend on signals from various sensors, namely infrared cameras, LIDAR, ultrasonic, radar, and vision, fitted in the car. 

According to the report, the global ADAS market is likely to be boosted in the coming years by more cutting-edge innovations in technology. The growing crop of discerning car owners with money to splurge on advanced models and features that provide better driving assistance and higher safety will also propel growth. Rapid urbanization and an alarming number of road accidents are two other factors slated to drive the market. In fact, governments of many countries have already framed laws mandating ADAS in cars.

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Besides elaborating on market drivers, the report also brings to the fore factors hobbling market growth. One of them is the complexity in the ADAS features. In order to win over customers, car manufacturers and dealers need to explain the systems’ features explicitly. In the face of strict norms imposed by regulatory bodies and authorities, testing and validating the efficacy of such equipment poses another hurdle. The report also sheds light on the key trends prevalent in the market. Some of them are the growing focus on zero traffic fatalities, burgeoning hybrid and electronic cars on the streets, latest technological developments, and a shift from ultrasonic parking system to camera-enabled parking systems. 

Geography-wise, the report divides the market into Asia Pacific, North America, and Europe. It presents the current value and shipment volume in each of the markets. It also provides a forecast of the market value and volume in the coming years. On account of China being a powerful market not just in the Asia Pacific but globally as well, the report also separately focusses on its current overall market value and shipment volume and offers figures for growth in the near future.  

The global ADAS market is characterized by stiff competition. The report discusses business strategies of the well-entrenched players in the market. Some such companies mentioned in the report are NXP Semiconductors, ON Semiconductors, NVIDIA Corporation, and Xilinx Inc.

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