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Sulfate-free Shampoos Gather Steam on Back of Popularity of Softer Formulations for Hair Care

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Published on : Feb 05, 2020

ResearchMoz.us has announced the addition of a report, titled “Global Sulfate-free Shampoo Market Insights, Forecast to 2025”. The report on the global sulfate-free shampoo market strives to assess the impact of key drivers and restraining trends, changing consumer behavior, and new formulations on the growth trajectories. The study offers insights into the size of the market, key regional avenues for hair care brands to invest in, and promising avenues for commercialization. 

The drive for sulfate-free shampoos stemmed from the adverse effects that some sulfates have inflicted on the scalp and hair. The advent of soft surfactants in hair care products further triggered consumers to become skeptical. Over the past few, sulfate-free shampoos have proliferated. They are despite the prices being on the higher side of the spectrum are gathering steam among consumers. The demands are rising among those who suffer from unusually dry hair or scalp or sensitive scalp. Growing number of people with sensitive skin and with discretionary spending power are emerging as new target consumers for manufacturers in the sulfate-free shampoo market. 

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For quite some time, sulfate shampoos are attracting criticisms due to their effect in stripping natural oils from the scalp and hair. All these also had scientific backing due to the adverse effect that most common sulfates used in the beauty industry in general and hair care in particular are damaging to the skin and hair. The opinion has been growing numbers of takers, and proving to be a source of new, consistent revenue stream for shampoo brands in the sulfate-free shampoos market. 

The growing demand for hair care brands that help consumers retain moisture of the hair is reinforcing the growth of the sulfate-free shampoo market. This has been evident in people with dry curly hair. In addition, consumers who want their hair dye to remain their sheen for long are getting attracted to the propositions of brands. Renowned brands over the years have further improvised the formulations in sulfate-free shampoos, by incorporating some plant-based ingredients and herbal products.

However, not all consumers want to ditch sulfates for non-sulfate option, the reason having to do this is the rich lather, the foamy texture, and suds they generate. And many cost-sensitive consumers around the world have shown some reluctance in shifting to non-sulfate options in hair care.

These factors aside, the lucrative nature of the sulfate-free shampoo market will be propelled by aggressive promotion that brands are engaging in to take a significant pie of the sulfate-free shampoo market. They are capitalizing on the fact that sulfates are the group of chemicals that strip the hair of essential protein. Meanwhile, in numerous nations with a high degree of urbanization have seen the rise of consumers who are attracted to improving hair health and appearance without the use of harsh chemicals in the regular hair products they buy. Furthermore, the association that sulfate-free shampoos have with hair loss in men is not without scientific backing. The link through indirect has fueling interest of men in brands, thus augmenting the potential of the sulfate-free shampoo market. Growing traction of medicated shampoos in some sections of consumers worldwide has also bolstered prospective demand. Moreover, growing awareness of hair care among men has indirectly catalyzed the demand for sulfate-free formulations. 

Some of the prominent players in the sulfate-free shampoo market are SoulTree, OGX, Morrocanoil, Aveeno, Estée Lauder Companies, Henkel, Unilever, LOreal, and Procter & Gamble.