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Global Sports Nutrition Market - Growing Thrust on Active Lifestyle Bodes

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Published on : Feb 09, 2017

ALBANY, NY, FEb 09, 2017: Purveyed in the form of ready-to-drink beverages and gels, powders, bars, and tablets, sports nutrition products help in upping physical stamina and improving growth in muscles and body mass for physical exercise. Typically, proteins have been the essential ingredients in sports nutrition products, but other non-protein ingredients, namely creatine, Beta-creatine, amino acids, and alanine are also gaining traction these days in formulations.

According to the report, titled “Global Sports Nutrition Market: Industry Analysis and Outlook 2017–2021,” the demand for sports nutrition products have been stoked by the increasing thrust on active lifestyles. Awareness about the balance required between diet and exercise to improve one’s health has also bolstered demand. Besides, the rising number of gyms with growing number of members and steady proliferation in ecommerce channels has also filliped the market, along with rising instances of obesity, increasing urbanization, rising fortunes of the middle class, and a growing health conscious youth population. 

Emergence of innovative products is also slated to bring about a consumption jump in the global market for sports nutrition in the near future. In fact, the market is gradually unveiling specific products targeting mainstream consumers. Countering the growth in the market, is sale of counterfeit products, tightening rules, and the negative publicity received by such products due to the presence of disputed ingredients such as prohormones, anabolic steroids, and stimulants. A noticeable trend in the market is the emergence and popularity of herbal sports supplement products.

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For the purpose of studying the global market for sports nutrition, the report segments it into protein and non-protein products. It has classified the protein products further into protein bars, protein powder, and protein RTDs.  North America is the largest sports nutrition market globally. Geographically, the key segments of the market are North America, Europe, Middle East, and Africa, Asia Pacific, and the Rest of the World. Among them, North America holds a sway over the global market for sports nutrition because of the presence of a developed fitness market in the region which drives demand for sports nutrition products.

The global market for sports nutrition is teeming with international and regional providers, who compete with one another on the basis of prices, quality, market reach, and financial resources. Going forward, the competition in the market is predicted to heat up further with product innovations and mergers and acquisitions. Some of the key players in the market are Post Holdings Inc., Hormel Foods Corp, Glanbia PLC, and GNC holdings Inc. The report examines their product offerings, key strategies, market shares, and future prospects.

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