Published on : Nov 04, 2016
ALBANY, NY, Nov 04, 2016: The report, titled “Global Sports Apparel Market with Focus on Intimate Sportswear Market (2016-2020),” details all factors that each player should know for future endeavors. The report provides an in-depth analysis of the global sports apparel and intimate sportswear market for all associated players to establish their name in the market with success. It provides a segmented pattern of analytics of the market to help players prioritize their type of sales and location of sales.
The key players in the global sports apparel and intimate sportswear market include UnderArmour, Nike, Inc., Hanes Brands, Inc., and Adidas Group. Adidas and Nike have long since been leaders in this market in terms of global presence as well as overall sales of products. Although Hanes and UnderArmour are relatively new brands to have entered the market, they are showing strong growth rate owing to the use of innovative and cost-effective products and marketing strategies.
The report suggests that the global sports apparel and intimate sportswear market is expanding at a very significant rate, owing to the massive demand for products generated from emerging economies. The athletic equipment industry of China is showing a meteoric rise currently and is expected to continue doing so over the coming years. Similarly high growth rates are being witnessed in India, Brazil, and other emerging economies.
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Between 2016 and 2020, this market is expected to be driven by the growing number of people that are becoming health conscious and participating in sports related activities and entering gyms. The overall awareness of the need to exercise is growing stronger amid a globally prevalent culture that promotes stress and busy, sedentary lifestyles. The growth in youth population is also a key factor boosting sales in the global sports apparel and intimate sportswear market.
However, the global sports apparel and intimate sportswear market does face a few challenges currently. The leading restraint acting on the market is the growing number of regional manufacturers that are selling counterfeit products. There is a massive and uncontrolled number of manufacturers in emerging economies that supplies sub-par and counterfeit products, thereby severely cutting into the sales of original products. From the perspective of chemicals and materials, the global sports apparel and intimate sportswear market is being threatened by the increasing amount of regulations regarding the use of materials and paints – both natural and synthetic – that are known to be cause allergic reactions.
Sports apparel are primarily pieces of clothing worn during exercise and/or workouts. They are designed to let the skin breathe and to absorb sweat at a much more significant rate than ordinary clothes. The form factor of athletic apparel is also important as they should ideally not be baggy or sag, creating restraints in movement.
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