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Increase in Celebrity Endorsements to Boost Sales of Sports and Fitness Wear, says New Report

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Published on : Sep 14, 2016

ALBANY, New York, September 14, 2016: A new report on the global market for sports and fitness wear has been recently added to the vast repository of ResearchMoz.us. The study, titled “Global Sports and Fitness Wear Market 2016-2020,” provides an unbiased evaluation of this market, taking its historical performance, current status, and future prospects into consideration.

According to this research study, the growing interest of youth in sports and fitness activities has been fueling the demand for sports and fitness wear across the world. In addition to this, the increase in celebrity endorsements of sportswear is projected to boost the sale of sports and fitness wear remarkably in the coming years. Experts predict the global market for sports and fitness wear to expand at a CAGR of 4.42% during the period from 2016 to 2021.

The research report studies the global market for sports and fitness wear on the basis of product and geography. Based on product, the market has been categorized into sports apparel and fitness apparel. Sports apparel reports a higher demand than fitness apparel. In 2015, the sports apparel segment accounted for more than 92% of the overall market in terms of revenue.

Further, the sports apparel segment is classified into men’s sports apparel and women’s sports apparel. Currently, the demand for men’s sports apparel is higher than women’s sports apparel due to the high involvement of men in sports activities and adventurous exploration. However, the demand for women's sports apparel is also anticipated to rise significantly in the near future due to the increasing number of women-specific sporting events, such as women's hockey, women's cricket, and other events.

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Geographically, the research report has classified this market into North America, Asia Pacific, Europe, and the Rest of the World. North America has been leading the overall market and is projected remain dominant throughout the forecast period. The growing number of sports events in this region is the key driving force behind the growth of the North America market for sports and fitness wear. The Americas is also expected to witness considerable growth in the demand for sports and fitness wear in the coming years due to the increasing participation of consumers in fitness activities, such as gymming and running in this region, states the research report.

The report also presents an assessment of the competitive landscape of the global sports and fitness wear market. As per the research study, VF Corp., Under Armour, Puma, Nike, Adidas are the leading manufacturers of sports and fitness wear across the world. ASICS, Amer Sports, Billabong International, Eddie Bauer, Geox, Columbia Sportswear, ESCADA, Gap, Everlast, and Hanesbrands are some of the other prominent participants in this market.

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