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Published on : Jan 30, 2017

ALBANY, New York, January 30, 2017: The research report provides a complete analysis of the key market opportunities, trends, drivers, and growth restraints. Europe has been displaying great demand for sports and fitness nutrition supplements over the last few years and is expected to continue to witness substantial growth.

The report offers an in-depth evaluation of the key factors governing the market for sports and fitness nutrition supplements, which include sales forecast by type, country, and application, marketing strategies of key distributors, industrial chain and downstream buyers, analysis of manufacturing procedures, costs, and materials of sports and fitness supplements, along with a detailed description of each application and product type. A study of products offered by the key vendors are also covered.

Sports supplements, known as ergogenic aids, are products that include minerals, vitamins, botanical plants, herbs, and amino acids, or a combination of these, with a view to improve the overall performance of athletes and sportspersons. Fitness nutrition supplements are meant for the general population to meet their specific deficiencies. They are basic supplements with few or no added ingredients, where protein powder is an example. These are grouped into meal replacement, pre-workout or post-workout. In Europe, food supplements are usually marketed in the “dose” form. These can be capsules, tablets, pills, or liquids.

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Augmenting consumption of dietary supplements, increase in the degree of health awareness, and the need to look and feel fit are presently driving the market for sports and fitness nutrition supplements. One can observe a growing emphasis on leading active lifestyles and penetration of sports culture, which can be assessed through increased enrollment in sports clubs, fitness centers, and gyms. Concern about obesity and other health disorders have been fuelling the demand for nutrition supplements. Moreover, the FDA is no longer responsible for the approval of dietary supplements. This will enable further expansion of the dietary supplements market. On the other hand, the presence of cheap, low-quality, and bogus products is one of the challenges faced by this market. 

The key geographical segments covered in the report are Spain, France, the U.K., Germany, Russia, the Benelux Union, and Italy. These countries, being the leading regional market segments, are analyzed based on parameters such as revenue gained, consumption, market share, and rate of growth during the forecast period of 2011-2021. Based on product type, creatine, meal replacement powders, protein powder, protein shakes, weight gain powder, and others are studied in the report. By application, the market has been categorized into pro/amateur athletes, bodybuilders, recreational consumers, and others.

The key players in the sports and fitness nutrition supplement market are GNC Holdings, Cellucor, Glanbia, Enervit, NOW, MuscleTech, NBTY (formerly Nature’s Bounty, Inc.), PROLAB Nutrition, MHP, Abbot Laboratories, BPI Sports, NutraClick, UN (Ultimate Nutrition), MusclePharm, Nutrex, Dymatize Enterprises, PF Nutrition, Gaspari Nutrition, Maxi Nutrition, Plethico Pharmaceuticals, ProMeraSports, Champion Performance, Balance Bar, and Universal Nutrition.

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