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Growing Health Consciousness to Boost Intake of Sports and Energy Drink

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Published on : Jun 12, 2017

Albany, New York, June 12, 2017: The research publication is titled, “Global Sports & Energy Drinks Market Research Report 2017.” The market intelligence report delivers an all-inclusive impression of the characteristics that are overriding the disparities present in the global market and correspondingly assesses them squarely. The impression of some abundant and degenerating elements has also been taken into thought with same importance in the intelligence report. It also delivers data on the promotional and advertising strategies, shares, and merchandises of the leading companies. 

Energy drinks are basically products that are fizzy or carbonated and claim to provide or awaken alertness in the consumer. It might also be described as beverages that are sold as soft drinks with extra benefits. Sports drinks are generally non-carbonated beverages and are claimed to replenish and rehydrate and store sugar, nutrients, and minerals which is usually lost at the time of workouts and physical activities. Some drinks also claim to be increasing endurance and improving performance. Energy and sports drinks are mainly sold through various retail channels such as drug stores, mass merchandisers, hypermarkets, supermarkets, and convenience stores. The trend that is slowly gaining popular is selling these drinks through vending machines. Current production innovation is centered on the development of preservative and additive free products that deliver health conscious consumer with a more non-artificial and natural alternative. Suppliers are focusing on making their drink functional, for instance, by adding minerals and vitamins. 

The report segments the global specialty pulp market by application into release paper, electrotechnical paper, moulding compounds, and others. The demand for release paper is driven by the rising demand for adhesive tapes, particularly high-strength and double-sided tapes. These type of specialty tapes require specific paper films to avoid self-adhesion, leading to steady demand from the specialty paper and consequently the specialty pulp market. The use of specialty paper in moulding compounds is also set to rise in the coming years thanks to the growing utilization of 3D printing and smart manufacturing technology, enabling steady growth of the global specialty pulp market. 

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The consumption of energy and sports drinks remains largely biased towards the age group between 15 and 25. In order to enhance the size of the market and the consumer base, manufacturers are focusing on shifting their focus from youngsters to adults. Functionality is yet to remain the core point for the product development line as manufacturers will be focusing on expanding the current consumer base to adults from the young ones for ensuring future growth. Another key area of development is likely to be the focus is the replacement of the high amount of caffeine content with herbal products. This trend is expected to help the market in further future expansion. Recently, innovation in packaging has further resulted in the launch of re-sealable cans and energy shots. 

On the basis of end users, the market has been segmented into ordinary and specialty. Based on product, it has been bifurcated into energy drinks and sports drinks. The regions covered in the report are India, Southeast Asia, Japan, China, Europe, and North America. The key companies mentioned are Abbott Nutrition Inc., Red Bull GmbH, Ajegroup, Cloud 9 Energy Drink, Cheetah Power Surge, Extreme Drinks Co, Monster Corporation, The Coca-Cola Co., Pepsico Inc, Nestle S.A., and Starbucks Coffee Co., among many others. 

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