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Focus on 4Ps of Marketing Emerges as the Game-Changing Trend amongst Local Smartphone Manufacturers in Asia

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Published on : Oct 21, 2016

ALBANY, NY, Oct 21, 2016: The research report, titled “Smartphone Trends in Asia: The Rise of Domestic Brands in Southeast Asia’s Smartphone Markets,” studies the ever-changing dynamics of the smartphone market in Asia and the upcoming trends that are likely to impact its trajectory. The research report includes an examination of the strengths, weaknesses, opportunities, and threats present in the overall market. For a detailed understanding of the market’s future, the analysts have studied the historical data pertaining to the market and compared it to the present-day market scenario.

Analysts state that the local manufacturers are gaining significant momentum as the vendors are offering feature-rich smartphones at affordable prices. As the cost of these phones is significantly lower than the ones offered by big players such as Samsung, Apple, and Microsoft, their demand has been increasing at a substantial pace. The low-cost of locally manufactured smartphones is the unique selling point of these devices. Researchers anticipate that this factor will continue to define the progress of the overall market in the coming years as well. For instance, Cherry Mobile, a Philippines-based cellular company sells its 4G-enabled phone at US$299 that mirrors features of Samsung Galaxy S6 edge. Such lucrative deals are the very premise of widening consumer base for the smartphone market in Asia.

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However, this trend has remained dormant in Vietnam as consumers in the country prefer high-end, branded smartphones by international brands. Furthermore, the increasing competition from Chinese smartphone makers is also hampering the growth of local phone makers in Vietnam. To overcome this challenge and to change the consumer mindset, vendors in Vietnam are focusing on four pillars of marketing, which are popularly known as product, price, place, and promotion. For instance, celebrity ambassadors is a key marketing strategy being adopted by local manufacturers to appeal to the local consumers. Domestic players are also anticipated to benefit from favorable mandates by governments that are encouraging and promoting uptake of local smartphones. 

Some of the leading players operating in the smartphone market of Asia are i-mobile, Cherry Mobile, and Bphone. The research report provides a thorough analysis of the competitive landscape present in the overall market. It assesses the challenges faced by these vendors, the promotion strategies being adopted by them, and the lucrative opportunities available for them. The research report also provides an insight on the research and development strategies of these companies and their investment plans for the coming few years. The report aims to offer to its readers an unbiased take on the developments of the smartphone trends in Asia to help them make well-informed business decisions.

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