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Beauty and Personal Care Products Purchasing Patterns among Teens and Tweens: 2016 Edition

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Published on : May 26, 2016

ALBANY, New York, May 26, 2016: The report provides a detailed consumer-centric analysis of the teen and tween beauty and personal care market in the U.S., focusing on its product segmentation, major drivers and barriers, current trends, challenges and opportunities, and competitive scenario. The research study, titled “Teen and Tween Beauty and Personal Care Consumer - US - May 2016,” further provides insightful inputs given by industry experts to guide the decision makers for designing effective business strategies. 

The research study talks about the consumer trends in the beauty and personal care market for teens and tweens in the U.S. the research study has made use of several analytical tools to determine the current trends in and growth prospects of the market. In addition, the study has offered information about the historical growth of the market and its future projections with the help of graphs, tables, charts, and infographics. The research report further studies the major players operating in the U.S. beauty and personal care products market who are aiming at selling their products to teens and tweens. A thorough analysis of the leading players has been included in the research study. 

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At present, teens and tweens are more diverse and open-minded, compared to the situation in the last few years. Teens and tweens are ready to spend money on beauty and personal care products in spite of their limited income. Thus, the U.S. market for beauty and personal care holds substantial growth potential in the next few years, due to which the leading companies are spending an enormous amount to introduce new products along with extensive advertising to attract new consumers. On the other hand, teen girls are using less beauty and personal care products than aged women. Moreover, the increasing popularity of maintaining a natural look is expected to hamper the growth of the market in the U.S.

Teens are tech-savvy and rely on online trends related to beauty and personal care products, resulting in making purchases in-store as well as online. The introduction of organic beauty and personal care products for teens and tweens is also expected to influence the purchasing rate in the U.S. market.

The research study further talks about the different types of makeup that are worn by teens and the frequency of their use, along with the numerous reasons for not using the products. It also covers the impact of friends and family while choosing the products and how it influences the purchasing patterns among teens. Social networking sites and peer pressure also plays an important role in promoting and advertising various brands specifically aimed at teen and adult audiences. 

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