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Demand and Technology to Aid Expansion of Pay-TV Market in Latin America

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Published on : Jan 09, 2017

ALBANY, NY, Jan 09, 2017: The report reveals the key trends in the pay-TV market, supported by the extensive statistical findings provided in the report. The major findings inform about the recent trends and forecasts, qualitative and quantitative aspects, major drivers and restraints, business policies and methods practiced, and key players in the pay-TV market in Latin America.

The report begins with a brief overview of the global pay-TV market, followed by a detailed analysis of the pay-TV market in Latin America. The market size and predictions are described in depth. One such forecast states that between the years 2016 and 2021, IPTV is expected to overtake both DTH/satellite and cable, despite their popularity. The report discusses the major drivers and restraints in the pay-TV market in Latin America. According to the report, two factors drive the pay-TV market: demand and technology. On the other hand, competition and regulatory norms are the two chief restraints. 

The report finds that investors have been increasingly favoring FTTH/B, a tendency influenced by increasing Internet connectivity. Another key trend observed by analysts is that telecom operators in Mexico and Argentina have been prohibited from introducing pay-TV services to avoid market concentration. The advancement of the pay-TV market in Argentina and Mexico will provide an impetus for fiber investments, thereby promoting the introduction of IPTV services.

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The next part of the report deals with the structure of the business methods and policies of some of the pay-TV service providers in Latin America. These include case studies conducted on the pay-TV markets in Chile and Mexico, in addition to the regional ones. Movistar Chile is one service provider analyzed in the report in addition to IzziTV in Mexico, while DIRECTV remains a regional pay-TV service. Over the coming five years, OTT video services are expected to gain much traction, an event that can adversely affect pay-TV service providers. Consequently, many pay-TV operators in Mexico and Argentina desire to either set up their own OTT platforms or collaborate with pure OTT players. 

The overall revenue generated from pay-TV in Latin America from 2015 to 2021, country-wise subscriptions in Latin America during the forecast period 2016–2021, analog versus digital cable pay-TV subscriptions in 2016, the main factors influencing the growth of the pay-TV market, and failure of pay-TV due to technological advances in the years 2016 and 2021 are some of the topics covered in the report.

The conclusion consists of the major findings in the field, together with insightful recommendations aimed at resulting in better decisions. Besides this, the report furnishes guidelines for pay-TV service providers, cable operators, and regulators.

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