Published on : Mar 11, 2016
ALBANY, New York, March 11, 2016: A new market research report has been recently included by ResearchMoz to its comprehensive collection of research studies. The research report, titled “Success Case Study: Pardál Pilsner; The power of consumer-centric product development and WoM marketing,” provides a detailed study on the success story of Pardál Pilsner, a lager company, emphasizing on the Pardál company, its inception, and how the company gained popularity through product development and word-of-mouth marketing.
The forecast statistics presented in the research report help the readers in understanding the opportunities and threats that were faced by the company in the past few years. The report also talks about the marketing strategies such as word-of-mouth and others adopted by the company in order to boost their sales figures in the next few years.
In 2007, Pardál was introduced in the Czech Republic and its sales were increasing substantially at a rate that exceeded previous expectations. As a result, the company made a decision to extend its distribution across parts around the Czech Republic. By the end of 2013, Pardál was made available in several restaurants and retail outlets in Russia. Pardál has been characterized by stronger bitterness, higher fullness, and its darker amber color in comparison with the pale draught Budvar beer. The brewing of Pardál is done using traditional quality materials such as Moravian malt, water acquired from artesian wells, and the combination of Žatec (Saaz) hops.
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In the last decade, the global market for beer has had to adopt several marketing strategies and face economic shifts and generational shifts, causing an overall decline in the consumption of beer and, particularly, lager. The increasing demographic of younger customers, which had a preference for a sweeter taste profile, has been demanding flavor experimentation and encouraging brewers to continue with the introduction of brands so as to retain the consumer base.
Beer has been in direct competition with other alcoholic drinks such as spirits, cider, and wine, which are attracting the consumer base seeking flavorful alternatives to the characteristic lager beer. As a result, the demand for beer has been following a declining trend. The aggregate condition of the market has further pushed the customers to use disposable income selectively.
Furthermore, premium and super-premium beer are gaining traction as customer expenditure increases. Moreover, special deals offered by the retail channel, in which consumers are looking for a better value for money, are doing very well. These trends are also dominant in the Czech Republic but are to a degree lessened by the nation’s strong cultural preference for beer and the consumers' preference for lager-style beer. Several other marketing tactics adopted by Pardál that have fueled the growth and popularity of the brand have been discussed in the scope of the study.
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