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Global Over-the-top (OTT) Communication Services Market to Benefit from Emerging Monetization Strategies

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Published on : Apr 21, 2016

ALBANY, New York, April 21, 2016: A new report, titled ‘Over-the-top communications services: Emerging monetization paths,’ is featured on ResearchMoz.us. The report states that the global over the top communication services market is expected to grow rapidly in the years to come due to emerging monetization strategies and the introduction of new OTT communication services. 

Over-the-top communication application is a service or an app that provides a product over the internet by bypassing traditional distribution channels. Most OTT services are related to communication and media and are available at low costs as compared to the other traditional methods of delivery. The introduction of OTT communication services has led to a new level of competition for companies offering similar services. The introduction of smartphones has modernized OTT communication services. 

Over the top (OTT) messaging leaders and service providers are currently focusing on evolving their major mobile messaging application interfaces based on new video and voice communications. Over the past few years, noticeable progress has been made by OTT leaders in mobile IP voice and video. Over the past year, considerable progress has been made by key OTT leaders in mobile IP voice and video such as Google and Facebook. This is a clear sign of the competitive pressure from the new entrants in 2016. OTT leaders are transforming their key communications apps to rich media platforms. These platforms are expected to be the social networking hubs that could offer many top class media services. Messaging is a hub for making transactions and for consuming content. Yet, it is argued that OTT service providers require partnerships with carriers in order to garner scale.

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Most OTT messaging service providers are aiming at gaining global appreciation in the years to come. Several OTT messaging apps are set to be the biggest messaging platforms to attract developers. This, in turn, is expected to add extra value to the offerings of OTT messaging service providers. WeChat and LINE Messenger are two of the leading over-the-top communication service providers expected to demonstrate maximum revenue. Currently, Facebook and WhatsApp Messenger symbolize the most disruptive over-the-top communication service players in the global market. The global over-the-top communication services market is expected to witness tough competition in the next few years due to upcoming mergers and acquisitions. Many partnership opportunities are expected to benefit the global over-the-top communication services market due to the growing number of carriers planning to generate revenue from OTT communications.

Infrastructure capabilities and business tie-ups are two of the major factors expected to challenge the global over-the-top communication services market. Emerging monetization strategies such as digital content, sponsored chats, mobile payments/commerce, and advertising are expected to propel the global over-the-top communication services market.  

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