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Africa and the Middle East OTT Video Market Growing due to Rising Broadband Coverage

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Published on : May 18, 2017

Albany, New York, May 18, 2017: The report presents a thorough assessment of the OTT video market in Africa and the Middle East, including a description of how competitive forces are affecting the market and how the market is expected to progress in the coming years. The various drivers and restraints determining the trajectory of the Africa and the Middle East OTT video market are elaborated upon in the report, titled ‘OTT Video in Africa and the Middle East: Entry of international players stimulates competition while content remains key differentiating factor.’

The key driver for the Africa and the Middle East OTT video market is the rising number of consumers with access to smartphones or pay-TV. The increasing disposable income of consumers in Africa and the Middle East is likely to make this a crucial driver for the market in the coming years, as the demand for smartphones is likely to rise in the coming years. The increasing exposure to Western media has also driven the consumption of OTT video services and is likely to remain a key driver for the AME OTT video market in the coming years. 

Several countries in Africa and the Middle East count among the fastest growing economies in the world and subsequently have witnessed rapid growth in broadband coverage in recent years. Rapid urbanization in countries such as the UAE, Saudi Arabia, Qatar, Kuwait, Egypt, Morocco, Algeria, and South Africa has led to a steady rise in the demand for broadband infrastructure, which is likely to remain a promising driver for the AME OTT video market. The steady rollout of LTE services in this region is also likely to be a major driver for the OTT video market.

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On the flip side, the relatively recent entry of the OTT video market in the Middle East and Africa has led to a lack of content in regional languages. While the available OTT video content has proved popular with a large share of the population, steady development in regional content is necessary to ensure sustained growth of the AME OTT video market. 

The impact of these factors remains varied across the Middle East and Africa, due to the widely different socioeconomic conditions in the numerous countries in the region. While many underdeveloped countries in Africa are lacking in basic infrastructure to support a widespread OTT video market, several prosperous countries in the Middle East are likely to become key contributors to the global OTT video market over the coming years. 

The report studies the growth of Netflix, Shahid.net, and STARZ Play in the Africa and Middle East OTT video market to illustrate various aspects of the market’s operation. These case studies add immense value to the report’s findings, as they provide an analysis of how the numbers act out in the open market. 

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