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Technological Advancements Turn Communication Apps into Rich Media Platforms Propelling OTT Communication Services Market Growth

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Published on : Mar 21, 2017

ALBANY, NY, March 21, 2017: The comprehensive report on the over-the-top (OTT) communication services market offers in-depth insights into the current market status, emerging trends, key market dynamics, technological advancements, and competitive landscape. The major offerings of players in the field of OTT voice and messaging services are analyzed in the study and the strategies adopted by them to consolidate their market presence are scrutinized. The research study assesses the impact of the emergence of various business models in the OTT communication services market. The costing strategies of emerging players are evaluated and the recent mergers and acquisitions made by leading players are analyzed. The report offers an assessment of the recent technological innovations shaping up the competitive landscape in major regions.  

The research analysis covers the estimated market share and size of key application segments such as VoIP, IP messaging, social networks, and unified communication. The study highlights the reactionary measures of the leading participants of the telecommunication industry who are increasingly concerned with OTT services providers eating into the revenue of telecom operators. The study carefully evaluates the threats faced by leading telecom players in the major regions, such as Asia Pacific, in the light of market positioning strategies of telecom providers. Furthermore, the report covers the key measures undertaken by various regional regulatory agencies to address these concerns. 

The research study tracks the recent developments related to licensing of OTT communication services and the innovations brought about technology players and how this is expected to transform on-demand entertainment services over broadband connection. Technology advancements that are expected to make OTT content more interactive and user-friendly to a large number of consumers are highlighted in the analysis. Numerous OTT providers offering messaging services are making enhancements and upgrading their mobile messaging application interfaces to voice and video communications.

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The report takes a closer look at the recent launches of OTT services in various regions due to large-scale adoption of internet-based services. Further, the report scrutinizes the effect of mass launches on the revenue and share of regional mobile operators. The typical strategies taken by telecom providers to counter competition against OTT communication providers include revamping their business models and reinserting traditional telecom services into their offerings. The emergence of niche content niche segment has led to viewers demanding content related to sports, cartoons, and international cuisine. 

Over the past few years, there has been a paradigm shift in the migration of voice calls from carriers to VoIP providers, particularly Skype and WhatsApp. Leading players are launching disruptive technologies that turn communications apps into rich media platforms encouraging the uptake of OTT communication services. 

A large number of OTT messaging providers prefer to scale first and then capitalize on the emerging technologies to gain a competitive edge over others. Major players operating in this market include Google, Facebook, Skype, Microsoft, WhatsApp, WeChat, Kakao Talk, Rakuten, Twillio, Viber, Tango, and Cisco.

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