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Adoption of Operational Intelligence on the Rise with Growing Need to Optimize Business Processes and Identify Future Risks

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Published on : Feb 06, 2017

ALBANY, New York, Feb 06, 2017: The report on the global operational intelligence market provides a detailed study of key market dynamics, offerings of market players, current and emerging trends, prominent technological advancements, and factors impacting the competitive landscape across the globe. According to the report, the global operational intelligence market is forecast to expand at a CAGR of 12.39% from 2017 to 2021.

The increasing need for impactful decision-making across enterprises and the intensifying initiatives to gain useful business insights from the vast volumes of data—collectively known as ‘big data’—are the key factors fuelling the growth of the operational intelligence market. The rapid generation of data from myriad business processes such as GPS monitoring, transactions monitoring, web activities, and logs tracking is anticipated to spur the demand for various operational intelligence solutions. Growing competition in various sectors such as telecommunication, financial services, logistics, IT, and automobiles has necessitated the demand for analyzing real-time situations in order to optimize business processes. The implementation of operational intelligence solutions to minimize future risks and maximize profits has led to an extensive demand for intuitive solutions for a large number of proactive organizations. 

The study highlights the impact of various industry-specific dashboards in propelling the growth of the operational intelligence market across the globe. The analysts make an in-depth comparative assessment of on-premise and cloud-based solutions and the factors influencing their demand in major regions, such as the Americas, Asia Pacific (APAC), and Europe, the Middle East, and Africa (EMEA). 

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Substantial investments for ownership of the infrastructure required to deliver operational intelligence solutions and the high cost associated with their maintenance are the key challenges faced by the vendors of operational intelligence solutions. Coupled with this, the lack of expertise and the complexity in data handling and management for enterprises are likely to hinder the growth of the operational intelligence market to an extent. 

Different vendors of business intelligence solutions are focusing on innovative deployment models, such as cloud-based model, to reduce the cost of delivery of these services and gain significant competitive advantages in the operational intelligence market. On the other hand, prominent and emerging players who are keen on exploring exciting avenues of growth in the market are developing operational intelligence solutions that can be integrated with social media tools to make them more user-friendly. 

The research report tracks these market developments and their role in shaping the competitive dynamics of the operational intelligence market. Furthermore, the factors defining the buying criteria of operational intelligence solutions across various end-use industries are analyzed in the study. 

The research study offers an elaborate insight into the profile of key market players, analyzes their shares and size, and the strategies adopted by them to consolidate their positions. Key vendors profiled in the report include Vitria Technology, OpenText, Flexeye, Splunk, Kinaxis, Intelligent InSites, Oversight Systems, and Space-Time Insight. 

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