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Global Online Tour Operator Market - Increasing Prominence of Adventure Tourism Aiding Market Expansion

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Published on : Mar 06, 2017

ALBANY, NY, March 06, 2017: The report provides an in-depth analysis of the current market status, key drivers and restraining factors, market share and size of leading companies, and competitive dynamics of the global online tour operator market. The research study offers detailed insight into the current and emerging trends in online distribution channels and analyzes the factors shaping the average revenue generated per user (ARPU) in major regions. 

The report enumerates crucial issues faced by global tour operators and elaborates the services offered by them to strengthen their presence in major countries such as the U.K., China, Russia, and Germany. Recent changes in the tourism industry are highlighted and their impact on the competitive landscape of the market are evaluated in the study. The research study takes a closer look at the measures adopted by various market players to personalize the leisure travel experience for consumers and gain a stronghold in the online tour operator market. 
The global online tour operator market is primarily driven by the rising demand for inbound and outbound tourism and a surge in disposable incomes in emerging economies. Furthermore, a vast aging population possessing increased tendency to travel, coupled with increasing discretionary spending, is expected to fuel the demand for online tour operators. In addition, a marked increase in car sales worldwide is expected to fuel the market growth. Major online distribution channels include website, email, mobile, and social media. 

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Evolution of eco-tourism and the increasing prominence of adventure tourism are developments expected to unlock exciting growth opportunities for market players to capitalize on. The growth in the adventure tourism segment is increasingly motivated by the demand for fruitful cultural exchange with people of different nationalities. An increased appreciation for the culture of different places has stimulated various evangelists to opt adventure tourism to enrich the life. Major vendors are actively positioning their offerings to cater to a large number of adventure travelers in countries such as New Zealand, Greenland, Mexico, and Norway. 

Governments in various countries are taking initiatives to promote eco-tourism and undertaking fascinating eco-tourism projects to explore the potential of unexplored tourism spots. Investments focused on developing eco-tourism segments help in the conservation of biodiversity and while creating enormous opportunities for the players in the online tour operator market. Heightened environmental awareness, coupled with digital revolution in various regions, has spurred the demand for eco-tourism creating revenue for the regional online operators. 

The report provides the strategies adopted by the key market players to increases ARPU across various end-use segments. Major companies operating in this market include Thomas Cook Group Plc, TUI Group, and Cox and Kings Ltd.

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