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Escalating Smartphone Usage Driving Global Online Takeaway Food Delivery Market

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Published on : Feb 15, 2017

ALBANY, NY, FEb 15, 2017: The report is an intelligence study, aimed at providing the critical data and scenario analysis to the players participating in the evolving market for online takeaway food delivery. The growth of global online takeaway food delivery market has been forecasted for the period of 2016 to 2020, considering the previous growth patterns, the drivers and the current and future trends. One of the key aspect of the report is the section on company profiles, wherein several prominent players have been analyzed for their market share, geographical presence, product portfolio, and recent strategic developments.

The report observes that the food services industry is going through a revolution at the same time when food and beverage industry is at an all-time peak, owing to changing eating habits of the consumers and increasing disposable income. The online and mobile platform for food takeaway connects consumers to the restaurants, allowing them to choose between takeaway restaurant (TR) webpage or an app instead of detecting and ordering from restaurant websites directly. Increasing number of consumers are benefitted by online takeaway food delivery apps as they now have options to choose from multiple cuisines and pay at home safely. Basically, the online food delivery market can be segmented into three business models, into pure-media, full integrated, and on-demand delivery models.

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Numerous factors that are driving the global online takeaway food delivery market, such as increasing global urban population, smartphones becoming ubiquitous objects, rising investment into online food ordering companies, increasing disposable income among the middle class, increasing percentage of youth population, and worldwide internet penetration. According to the report, some of the challenges for the global online takeaway food delivery market are: slow transition towards online food ordering, fluctuations in profitability, threat to aggregator business model, and data server crash. A number of trends in the market have also been highlighted by the report, such as food as a proportion of total consumer expenditure, low barriers for the entrance of new players, immunity to economic fluctuations, seasonality of the business, technological innovation, low capital expenditure, emergence of new-delivery opportunity, online demand for healthy food, and commission rates by country. Each of these factors have been carefully analyzed by the 82-page report and implications have been estimated.

The report detects that global online takeaway food delivery market is quite fragmented in nature with a number of players entering the industry frequently and eating-off the shares. However, key players such as Rocket Internet (Delivery Hero and Foodpanda), GrubHub Holdings, Inc., and Just Eat Plc. own maximum shares and have been profiled in the report.

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