Published on : May 08, 2017
Albany, New York, May 08, 2017: The report is an all-important tool to comprehend the growth curve of the online survey software market over the forecast period between 2017 and 2021. It also looks into the reasons for the gaining popularity of online survey tools and the features that enterprises are looking for while selecting these tools.
Online survey tool is a mobile-based or web-based software solution used by enterprises for online data collection, which is needed for business research requirements. Companies often carry out online surveys for a deeper understanding of their customers’ opinions and tastes. Online survey software can be installed either through on-premise or cloud-based implementation model.
According to the report’s findings, the global online survey software market is expected to display a CAGR of 12.50% between 2017 and 2021.
The report studies the current scenario and past performance to present the growth prospects of the online survey software model for the 2017-2021 period. This includes examining vital market indicators as well as social and economic demographics that are important to assess outcomes of online surveys for business requirements. In this report, the online survey software market is studied across the Americas, EMEA, and Asia Pacific regions to present the growth curve of the global market.
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The report elucidates the various factors that are driving the online survey software market. First and foremost, increased use of online survey software among small and medium sized businesses (SMBs) is favoring the growth of this market. SMBs carry out online surveys on a regular basis to engage their audience and to understand changing consumer purchasing behavior with social and economic changes. They are also carried out to obtain customer’s feedback about a product or service, conduct market research to gauge the popularity of a product or service, gauge employee satisfaction, and many more uses.
However, threat from open-source software is the major challenge impeding the growth of this market. The easy availability of open-source software for online survey is taking a major share of the pie from commercial software tools. Nevertheless, the increasing popularity of cloud computing is expected to present growth opportunities for this market.
The report studies the online survey software market from a competitive standpoint as well. The major companies operating in this market are mentioned and are profiled for their competitive attributes. These are SurveyMonkey, Confirmit, and Qualtrics. Some other prominent vendors in this market are CloudCherry, getfeedback, Medallia, SoGoSurvey, Toluna, Campaign Monitor, Inqwise, QuestionPro, SurveyGizmo, and Zoho.
The 70-page report is presented in a chapter-wise format for easy browsing. It includes an array of graphical representations to present changing market dynamics pictorially.
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