Published on : Oct 15, 2019
Recently, a new research report, titled “Global Online Brand Protection Software Market Size, Status and Forecast 2019-2025,” has been added to the vast repository of ResearchMoz.us. The research study offers a comprehensive assessment of the global online brand protection software market by evaluating current trends and prospects of this market in details.
The global online brand protection software market is witnessing a considerable rise on the back of the increasing cases of brand abuse. Phishing, cybersquatting, and pay-per-click marketing are some activities, which come under brand abuse. Among these, cybersquatting has become a severe threat.
Hitherto, companies have been protecting their brand names, using traditional methods, such as setting Google alerts on their brands. However, with rising domain attacks and constant advancements in the Internet, these methods have become irrelevant nowadays.
On the other hand, online brand protection software monitors these threats and manages the portfolio as well. It also tracks brand abusers and assists in identifying every domain name in their portfolios. All these features of online brand protection software are translated into a soaring demand for it.
The worldwide online brand protection software market demonstrates a highly competitive landscape, thanks to continuous advancements in technology. Some of the prominent players in this market are:
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In terms of the region, North America online brand protection software market has acquired the top position with an increasing focus on offering sustainable options for brand protection. However, the maturing anti-counterfeit technology market in this region may slow down the growth of the North America online brand protection software market over the next few years. In contrast, Asia Pacific will report a considerably faster pace of growth in the near future, thanks to the increasing demand for brand protection software in China and India.