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Rising Utilization of Digital Commerce to Help North America Licensed Sports Merchandise Market

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Published on : Apr 17, 2017

Albany, New York, April 17, 2017: The report discusses the licensed sports merchandise market in North America, providing crucial insight into the probable growth of the market till the end of the ongoing decade. The report, titled ‘Licensed Sports Merchandise Market: Focus on North America (2016-2020),’ is available for sale on the official website of ResearchMoz.us. 

Licensed sports merchandise is a major industry across the world thanks to the rising popularity of various sports and the ease of viewing them regardless of the viewer’s location. Sports merchandise is a key way for sporting clubs to connect with their fans and licensing plays a key role in ensuring a satisfying purchase for fans and secure transactions for the club. Licensing fees can account for a significant share of a club’s overall revenue and may even, in some cases, affect the way the club is managed. 

The North America licensed sports merchandise market is dominated by the National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), and NASCAR. These five are the governing bodies of the most popular sports in North America and thus hold key shares in the North America license sports merchandise market. 

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Sports apparel such as team kits is the most popular licensed sports merchandise, as they are the simplest way a fan can bond with their club. As a result, sales of licensed sports apparel are expected to rise consistently in North America in the 2016-2020 forecast period. In terms of sporting equipment, licensed sports videogames are a key category of the North America licensed sports merchandise market and are likely to account for a dominant share in the coming years. Sporting equipment is also a key component of the North America licensed sports merchandise and is likely to retain a significant share in the market through the ongoing decade. 

The ready acceptance of ecommerce has been a key factor in the rapid rise of the licensed sports merchandise industry in North America. Even in spite of the popularity of sporting teams in North America, the convenience of purchasing licensed sports merchandise online has reinvigorated the industry. The increasing ease of ecommerce and the steady rise in the utilization of m-commerce is likely to remain a strong driver for the North America licensed sports merchandise market in the coming years. The widespread use of ecommerce technology also helps the licensed sports merchandise industry avoid the risk of insufficient shelf space. 

The rising interest in sports among women is also likely to be a key driver for the North America licensed sports merchandise market. 

Leading players in the North America licensed sports merchandise market are profiled in the report in order to shed light on the market’s competitive dynamics and financial currents. Key companies examined in the report include G III Apparel Group, DICK’s Sporting Goods, VF Corporation, and Fanatics Inc.

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