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North America Market for Licensed Sports Merchandise to be Driven by Increasing Popularity of Sports Leagues: 2016 Edition

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Published on : Apr 20, 2016

ALBANY, New York, April 20, 2016: The research study, titled “Licensed Sports Merchandise Market Report - Focus on North America: 2016 Edition,” provides a detailed analysis of the market, focusing on the product segmentation, current trends, growth drivers and barriers, and competitive landscape. The insightful inputs given by industry experts help the new as well as existing players in designing their company strategies in an effective manner. The forecast statistics and historical data have also been included in the study with the help of tables, charts, and infographics. 

The research report gives an introduction to the major types of licensing such as corporate trademark and brand licensing, art licensing, fashion licensing, sports licensing, and character and entertainment licensing. Sports licensing accounts for a substantial share in the North America market for licensed merchandise.

Sports licensing comprises licensing of symbols, logos, and names of team players and varied sports organizations. All these items are owned by sports institutions that are widely known as licensors. These licensors lease the rights so that one can use their property as licensees in exchange for royalty. Licensed sports merchandise is widely sold through various retail channels such as drug stores, supermarkets, specialty stores, departmental stores, and online stores. Sports merchandising offers well-organized engagement with fans who cannot attend competitions and matches, thus aiding monetization of sports brands. 

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The tremendously growing popularity of sports leagues in the last few years is one of the major factors estimated to augment the growth of the market in the next few years. In addition, the increasing fan base, increasing disposable income among the population, and increasing living standards, particularly in emerging economies such as India, China, and Brazil, are some of the major factors boosting the demand for sports merchandise throughout the forecast period. Furthermore, the licensed sports merchandise market is propelled by the popularity of university and college-level sports teams. 

On the flip side, high entry barriers, the easy availability of duplicate/counterfeit products in the market, and decreasing retail shelf space are some of the key factors that are projected to hamper the growth of the market in the next few years. However, technological advancements, increasing licensing of players, growth in online streaming, growing demand for social media, and the introduction of houseware and domestic products are some of the major opportunities for the players operating in the market. 

Furthermore, the research study studies the competitive scenario of the North America market for licensed sports merchandise, including company overviews, product portfolios, business strategies, SWOT analysis, and recent developments. Some of the leading players operating in the North America market for licensed sports merchandise are VF Corporation, Fanatics Inc., DICK'S Sporting Goods, Inc., and G III Apparel Group.

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