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Increasing Insistence on Natural Ingredients to Boost Global Natural Food Flavors and Colors Market

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Published on : Mar 14, 2017

ALBANY, NY, March 14, 2017: The report offers key insights on value chain analysis, trends and opportunities, major challenges, market attractiveness, technological developments, and competitive landscape in the global natural food flavors and colors market. As an increasing number of customers recognize flavor and color as chief attributes of food, the global market for natural food flavors and colors will expand. The increasing concerns regarding the potential health risks posed by synthetic colors and artificial flavors have been leading to increasing skepticism about food products with unnatural colors and flavors. As a result, a number of consumers are displaying increasing inclination to buy food products that claim to have natural colors and flavors. 

Colors and flavors play a crucial role in the selection of a food product. Natural colors are available in a variety of forms, emulsion, powdered, liquid, oil-soluble, and water-soluble. As the popularity of organic foodstuffs rises, the demand for natural food colors and flavors will also rise significantly. On the other hand, the relative high costs of these products might restrict the growth of the global natural food flavors and colors market. However, the introduction of spirulina as a food coloring agent is likely to present substantial opportunities for the growth of the market. Spirulina gives a blue tint to food products such as ice creams, candies, yoghurt, and chewing gums. 

As a result of the growing preference for natural ingredients, a number of manufacturers have been ensuring that their products contain organic or natural flavors and colors. For instance, Canada-based Loblaw declared the elimination of artificial ingredients in its in-store President’s Choice range of products. Another leading company, Kraft Foods, has commenced the usage of paprika and beta-carotene instead of yellow dyes in its pastas. 

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Based on geography, the global market for natural food flavors and colors can be segmented into Europe, Asia Pacific, North America, the Middle East, Latin America, and Africa. North America is expected to emerge as the leading regional market owing to the high demand for natural ingredients, increasing awareness about health, and consumer preference for products with clean labels. The U.S. will represent a major share of the natural food flavors and colors market in this region. 

Europe is another lucrative market presenting vast potential for expansion, with countries such as France, Italy, the U.K., and Germany being the most prominent markets. Asia Pacific is slated for considerable growth, with the escalating dairy, food and beverage, and confectionary industries in countries such as India and China triggering demand. 

Some of the major companies operating in the global market for natural food flavors and colors are Archer Daniels Midland Co., International Flavors & Fragrances, Mane SA, Chr. Hansen Holding, Givaudan SA, Royal DSM N.V., Symrise AG, Sensient Technologies, Firmenich SA, and Takasago International. 

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