Published on : Apr 20, 2016
ALBANY, New York, April 20, 2016: This report provides a summary of the operating environment in the Americas, along with providing information on the current state and historical information of the market. The report also provides data on the population, businesses, nominal GDP per capita, households, exchange rates, and consumer price inflation within the Americas.
The report has been compiled by conducting interviews with leading officials in regulatory agencies as well as network, strategic, financial and marketing planning officials. Data is also taken from copies of amendments and telecom laws. A number of extensive surveys have also been conducted with operators for determining major network statistics, technology rollout plans, service offerings and tariff plans, and investments. In addition, an extensive overview of the technology and regulatory evaluation has also been provided, including the regulatory framework in the Americas, along with the technology convergence and the ways these are fuelling the growth of multiplay services.
The report states that by the end of 2015, the Americas had 141.6 mn multiplay households. This count will reach 171.5 mn by the end of 2020, expanding at a 3.90% CAGR from 2015 to 2020. As stated in the report, operators are putting in efforts to raise the ARPS and margins, develop new revenue streams, and retain already present customers.
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Within the Americas, a number of operators are adopting strategies such as the introduction of multiplay bundle services including fixed broadband, fixed voice, mobile services, and pay-TV. In Canada and the U.S., massive proliferation of household multiplay services has been seen. The report states that in the U.S., 61% of the households have multiplay services, while in Canada, the penetration percentage is 80.8%. Furthermore, as per the report, the growth of multiplay services is predicted to be propelled by the countries in Latin America. These include Colombia, Mexico, and Brazil.
Furthermore, a large count of operators within Latin America are focused on providing huge discounts on multiplay bundles in order to attract a large number of customers. In North America, operators are introducing value-added services such as OTT functionalities and cloud in order to present a unique experience to their customers. Furthermore, in both Latin America and North America, operators have implemented a number of strategies as well as mergers and acquisitions in order to enhance their service lines and provide advanced multiplay services, as per this study. Within Latin America alone, discounts provided on multiplay bundles are sometimes more than 25%.
In the last section of the report, some case studies have been presented elaborating on the product offerings, competitive analysis, strategic actions, and pricing strategies adopted by the major operators including Vivo, Rogers, and Grupo Televisa in countries such as Brazil, Canada, and Mexico, respectively.
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