Published on : Mar 16, 2020
A recent market research report added in the vast research report repository of ResearchMoz that talks about the global massage guns market and its overall working dynamics. This report of the massage guns market offers comprehensive analysis, market shares, key trends, opportunities, and driving and restraining factors that are influencing the growth of the market. Along with in-detail market segmentation, the research report offers key insights and information that are imperative for devising decisive marketing strategies.
The global massage guns market is projected to witness a promising growth in the coming years of the given forecast period of 2019 to 2025. The growth rate of the global market is also expected to be on the higher side fueling its overall development. In recent years, there has been a growing demand for handheld devices by prominent end users such as consumers, recreational gym-goers, and professional athletes. This demand has been to resolve the issue of chronic pain they experience because of their intense physical activities. Such growth in demand has thus been one of the key driving factors for the overall development of the global massage guns market. The research report expects that this trend will continue to influence the market growth in the years to come.
Improvement in Muscle Functioning to Help in Market Growth
There are other important factors that are helping to push the development of the global massage guns market. Several studies have shown the importance of vibration therapy helping to improve the development of muscle power, muscular strength, and its kinesthetic awareness. All these factors lead to better functioning of muscles. Moreover, such activities tend to ease tension residing in muscle tendons, which further helps in overall muscle competence and improved functionality and flexibility. It also helps in reducing the muscle stiffness and improving the blood flow. Such benefits are thus pushing the popularity of massage guns to newer heights. Thus, the growth of the global market is expected to touch newer heights in the near future.
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There are however, some factors that may impede the development of the global massage guns market and stop it from reaching its full potential. At times, the sheer power of these massage guns can be disadvantageous for the end-users. Deep massage of muscles can at times cause sub-dermal and dermal bruising. It can also cause acute soreness in muscles that may last for a few days. Such factors are acting as chief restraining factors for the growth of the market. However, integration of massage guns with high-tech sensors is expected to create stir in the global market. Moreover, growing awareness about the benefits of massage guns is also expected to help the overall growth of the global market.
North America to Remain as Leading Regional Segment of Market
The global massage guns market is divided into five main regional segments to provide us with a better understanding of it geographical landscape. These regions are North America, Asia Pacific, Middle East and Africa, Latin America, and Europe. Of these, currently, the global massage guns market is led by the North America region. The growth of the regional segment is driven by the increasing demand from the consumers such as athletes, coaches, professionals in sports medicine among others. Moreover, increasing number of medical factors such as improving mood conditions, anxiety reduction, and neurological excitability are also helping to develop the massage guns market in the North America region.
The competitive landscape of the global massage guns market is a fragmented one. The fragmentation of the market is due to the presence several leading companies. These companies in the market are constantly working towards the development new products. Some of the leading market players are TIMTAM, Thumper Massager Inc., and Theragun Inc. among others.