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Use of Android Navigation to Propel Adoption of Location-based Services

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Published on : Jun 09, 2017

Albany, New York, June 09, 2017: The research publication is titled, “Global Location-Based Services (LBS) Market 2017-2021.” The market intelligence report delivers an all-inclusive impression of the characteristics that are overriding the disparities present in the global market and correspondingly assesses them squarely. The impression of some abundant and degenerating elements has also been taken into thought with same importance in the intelligence report. It also delivers data on the promotional and advertising strategies, shares, and merchandises of the leading companies. 

Location-based services are referred to as parts of a particular software application that employs the location data for IP-enabled mobile devices for tracing where the mobile is located. The global location-based services market is expected to rise at an outstanding 39.77% CAGR from 2017 to 2021. The rising trend for the incorporation of location-based exploration with social networking websites is expected to drive the growth visions for the global location-based services market over the forecast period. The swelling attention of phone manufacturers and location-based service providers towards the improvement of applications that assimilate location-enabled search with social networking sites in order to aid subscribers to post updates on different social networking sites with precise information on the location is likely boost the acceptance of location-based services.

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Consequently, numerous interested customers can share their real-life involvements using user-generated and geo-tagged multimedia content. Likewise, location-based services enable the users to entrée social networking sites and contact advertisers on the basis of the apps that are location-based. GeoSolutions, Loopt, and Pelago, are some of the core location-based service providers that present location-based mobile services based on social networking 

Based on location, the segment of outdoor location-based services held the leading share in 2016 and is expected to remain the popular segment till the end of the forecast period. The employment of outdoor location-based services helps local authorities and governments in areas where the population density is comparatively high and design the infrastructure of the city intelligently. This permits route planning by transport administrators in order to match them with the future needs of the commuters. 

On the basis application, the market was dominated by the segment of location-based navigation in 2016 and it is expected that the segment will continue to dominate in the near future. Location-based navigation is highly used owing to the employment of applications such as Google Maps used through different android platforms in order to attain geographic filtration. Region-wise, the Americas led the market in 2016 owing to the use of indoor location-based services in the retail sector. The leading companies operating in this market are HERE, Google, Foursquare, Apple, and Alibaba, among many others. 

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