Published on : Jun 01, 2016
ALBANY, New York, June 01, 2016: The report will be added to the growing online market intelligence repository of ResearchMoz.us. The report, titled ‘Global Location-based Search and Advertising Market 2016-2020,’ studies the driving and restraining factors acting on the global market and the market’s performance in its various regional segments, and provides forecasts based on sound analysis of the same. The report is available for sale on the official website of ResearchMoz.us.
Location-based search and advertising is a functionality that allows mobile internet users to search for services based on their proximity to them and advertisers to promote services that are closer to the customer’s current location. This can be easily achieved by utilizing the accurate location services provided in practically every modern smartphone. This helps customers get more relevant results and allows advertisers to reach out to a wider audience and fulfill the needs of more customers than they could before.
The higher return on investment offered by location-based search and advertising is expected to drive the interest of advertisers in it. According to the report, the global market for location-based search and advertising is expected to exhibit a whopping 45.95% CAGR from 2016 to 2020.
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The prime driver for the global location-based search and advertising market is the enhanced customer outreach advertisers can achieve through it. Since most customers also prefer receiving advertisements that are customized for their needs in some way, location-based search and advertising has emerged as the perfect option for both parties. This is expected to remain an influential factor for the market’s growth in the coming years.
On the other hand, the imprecise nature of location services in some regions and technological insufficiencies are the major restraints keeping the global location-based search and advertising market in check. These and other influential factors affecting the growth trajectory of the global location-based search and advertising market are elaborated upon in the report.
The report segments the global location-based search and advertising market according to geography into APAC, EMEA (Europe, the Middle East, and Africa), and the Americas. The historical performance of the location-based search and advertising market in these three regions is explained in the report to bring readers up to speed with the current dynamics of the market.
The report also examines the performance of major players such as Foursquare, Near, Admoove (HiMedia), xAd, and Groupon. This will provide readers knowledge about who their closest rivals are and who they can collaborate with for mutual benefit.
The data given in the report is collected from reputable primary and secondary sources by experienced analysts. It is further processed through industry-standard analytical tools such as Porter’s five forces analysis to provide a comprehensive review of the market.
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