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Published on : May 04, 2016

ALBANY, New York, May 04, 2016: The report, titled “Italy: Broadband Initiatives and Enhancement of Service and Content Offerings Are Key to Driving Revenue Growth,” provides a comprehensive analysis of the performance of the telecom market in Italy by evaluating the current and upcoming trends and the future prospects of this market.

According to this study, conventional fixed and mobile voice and messaging services in Italy have witnessed a slump owing to the emergence of internet data in recent times. The Italy telecom market is likely to reach a value of US$26.6 bn by the end of 2016 in terms of revenue. Analysts expect this market to expand at a moderate CAGR of 2.10% during the period from 2015 to 2020. The rising demand for fixed as well as mobile internet data is projected to drive the growth of this market significantly over the next few years.

The report analyzes the Italy telecom market on the basis the type of internet connection used in the country, namely mobile data, fixed broadband, fixed VoIP, and pay-TV. The mobile data segment has been registering the fastest growth in the overall market since the last few years. Over the forecast period, this segment is expected to rise at a CAGR of 8.10% while the fixed broadband segment is anticipated to expand at a CAGR of 7.40%. Experts project the former to account for a share of 56.9% in the overall market by the end of the forecast period.

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By the end of 2016, the report predicts the fixed services (broadband + VoIP) segment to hold a share of 46.4% in the Italy telecom market and by 2020, it is likely to account for a share of 58.3%, states the research report.

Telecom Italia has been dominating the Italy telecom market over the last few years. The study expects the company to retain its position throughout the forecast period. WIND Italy and Vodafone Italy, the other leading players in this market, are also projected to gain momentum in the near future and intensify the competition. Telecom providers in this country are focusing on increasing the penetration of broadband and mobile data, paving the path for potential growth in prime application areas such as machine-to-machine communications and mobile payment services.

In addition to this, the report expects operators to increase focus on fixed/mobile convergence in order to retain consumers and to raise the amount of data utilization per household. The rising investments by providers on high-speed networks are also anticipated to present lucrative opportunities for network and equipment suppliers, states the research report.

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