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Constant Technological Advancements by Vendors and Demand for Enhanced User Experience Boost In-Car Entertainment System Market

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Published on : Mar 14, 2017

ALBANY, NY, March 14, 2017: The report on the global in-car entertainment system market provides comprehensive insights into the current market status, major drivers and restraining factors, emerging trends, and competitive dynamics. The research study tracks the technological advancements and enhancements in vehicle infotainment systems that are expected to influence adoption among various end users, particularly original equipment manufacturers (OEMs). 

The analysis highlights the measures undertaken by automakers to boost the adoption of in-car entertainment systems in major regions such as Japan, China, India, the U.S., and various European countries. Design innovations brought about by in-car entertainment system vendors are covered in the report. The study analyzes the prominent strategies adopted by various regional players to consolidate their market shares. 

The global in-car entertainment system market is poised to expand steadily along the forecast period. The market is primarily propelled by the increasing demand for passenger cars worldwide, constant growth in transportation infrastructure in developed and developing regions, and increased awareness of advanced entertainment systems. The rapidly growing electronics industry in China and India has led to continuous product upgrades, spurring the demand for in-car entertainment systems. Promising developments in the automotive aftermarket, coupled with robust after-sales services by several automobile manufacturers, have fueled the market. 

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Technological innovations in in-car entertainment systems have resulted in heightened user experience, automated operation, and a variety of connectivity options, such as wireless connectivity, multiple USB port, and Bluetooth interface. The ubiquity of smartphone connectivity in cars has enhanced the user experience, resulting in accelerated adoption of in-car entertainment systems. 

Several vendors, particularly in Asia Pacific, are offering intuitive and advanced entertainment technologies that are compatible with varied operating interfaces. This is expected to open up lucrative avenues for market players in the region. Furthermore, the increased customization option offered by premium auto makers in developed regions has led to the emergence of a niche segment in the in-car entertainment system market.

Adoption of advanced driver assistance systems (ADAS) and the growing popularity of IoT technology are expected to unlock lucrative opportunities for auto manufacturers, propelling the in-car entertainment system market. 

Major companies operating in this market include Panasonic Corporation, Alpine Electronics Inc., Denso Corporation, Pioneer Corporation, Harman International Industries, Robert Bosch GmbH, Delphi Automotive PLC, and JVCKenwood Corp.

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